Marketing
ideas for sales, websites, pricing & overall business strategy
The Ideaction Blog
We all know a great website is crucial to booking more couples. But if you think it’s mostly about how it looks think again. In fact, it’s probably the reason you’re not seeing the results you want.…
It’s estimated 80% of visitors will skim your website. For wedding photographers – who focus on showcasing their visual products to would-be clients – the percentage may be even higher.…
Do you have a friend in the industry who seems to fill her calendar with incredible clients and budgets for weddings that wow?…
Last week I shared two things that probably surprised you:
-
Stop wasting so much time trying to get leads from IG
-
Leave planners alone and seek referrals elsewhere
I want to be clear.
Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.
But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.
We all know testimonials are super important to potential clients. Why? Risk is a huge factor at the end of the decision-making process, and knowing others loved your services makes new buyers feel more confident you’ll do the same for them.
I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. It was amazingly simple to follow and extremely inspiring.
HEIDJBD17
robin jolin
In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!
I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!
Sam's content is informative and actionable.
A must listen!
Everything I've been looking for!
Dean Doodles
I've been listening to the podcast daily ever since I found it a few weeks ago. I'm about to binge more on my long drive to a wedding this weekend. I can already picture myself saying, "Hey Siri, create anew note..."
ADGENOEL
kelvin lozano
This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it's a master class in a free podcast, and to pass it by is a mistake.
Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.
Golden nuggets and actionable steps
Gold mine for wedding pros
Relatable and pragmatic
mea!
Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years, I still learn, grown and test new practices. This podcast has been an enjoyable resource for doing just that.
kellyprizel
abby mitchell kc
I normally listen to podcasts at 1.5 speed, but everything in this podcast is such gold that I take the time to listen to it. Each episode is very specific and has practical tips you can actually use in your business.
It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner!
So many good nuggets of information
Deep dive with real help and no fluff
Wedding Industry MUST LISTEN
jaynyc104
