Ideaction Blog

3-minute ideas on sales, websites, pricing and business strategy

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Last year I attended the Spark Conference in Arizona. It’s an event hosted by Showit, primarily for designers who use their platform to create sites for clients in creative and coaching fields. 

When was the last time you Googled your business?

What did you see?

Did you like it?

Welcome to your online brand

I love this exercise, because it puts ourselves in the eyes of our buyers.

Last week, I wrote about WHAT motivates your ideal clients to book your services – and how you have to create messages with words and images that trigger those desires.

We all know a great website is crucial to booking more couples. But if you think it’s mostly about how it looks, well, think again. 

Wedding pros spend a lot of time and money making sure your website looks amazing – and many take the next step with great copy. But all the beautiful designs and compelling copy can’t overcome certain obstacles elsewhere on the site.

Last week I put out a poll on IG Stories – and the results surprised me.

I asked the audience how you felt about 2022 bookings. Are you in good shape?

It’s exciting to design a new website for your business.

You pick the perfect template. Then get someone to customize it with your style kit (or maybe get a new one).

Have you heard of the K.I.S.S. principle? 

Initially it stood for Keep It Simple, Stupid. But don’t think calling people “stupid” is generally helpful when you’re trying to get them to follow your way of thinking.

What does it mean to “qualify” a client? 

Most people focus on the budget. And, yes, that’s certainly a criterion to include when qualifying a potential client. 

Wedding planners need incredible websites.

We’d wager planners need better sites than any other professional in the industry.


It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.

Let’s talk it out

Do you like what you see, but want a personalized solution?