You’re ready when you a) need more qualified inquiries, and b) want to charge more for your services. If you’re wondering if others in the program are more successful, bigger, or more experienced than you…maybe. But it doesn’t make a difference for your business. The only thing that matters is everyone who's in the mastermind is there for three reasons: Attract better couples, book them at higher prices, and provide an extraordinary client experience.

Yes. If you’re not a wedding professional, there are more applicable programs out there tailored to your industry—this would not be a wise investment for you. 

Within the wedding industry: Any and all types. Our client roster includes planners, designers, photographers, venues, videographers, DJs, bands, floral designers, HMUAs, caterers, stationers, décor rentals, linen rentals, and officiants. We’ve helped them all— and we can help you, too.

You’re at the perfect stage to join. You can save years of wasted time, because this mastermind is a step-by-step to success with affluent buyers. Luxury brands are created, not born. We’ll show you how to build an online presence, collateral, buying experience, and client journey all worthy of a luxury brand.

Sway Mastermind gives you the strategies and tactics to raise your prices even more, even faster, and close business even more consistently. The done-for-yous and audits can easily be geared to get you from luxe to ultra-luxe, and the sales training works at the absolute highest levels in the industry.

We recommend not putting all your eggs in one basket. Instead, create diverse sources of business with social media, Pinterest, SEO, blogging and referrals from your past and current clients (all of which are covered in the mastermind). And remember: Everyone else you’re competing with for business is also getting referrals from the same planners. In this situation, the key to success is knowing how to book more couples, and we dig deep into this throughout the mastermind.

Knowing your ideal client, buyer types, messaging and buyer motivations, referrals, image selection, website, selling styles, building value, pricing and package design, custom proposals, discovery calls, closing techniques, negotiations, upselling, surprises and delights, communication etiquette, personal brand, client management, and more.

Sway Mastermind is an incredible complement to any work we've already done for you, especially if we've done your website at some point. You’ll get an even deeper dive into your ideal client, what triggers them, and how to book them with advanced sales techniques not taught anywhere else.

Yes. We’re also giving you Ideaction’s entire library of hidden webpages for Showit, including templates for custom proposals, inquiry responses, and referral partners.

Only 3-4 hours of structured training each month. Plus, a few hours over the year to get information we need for “done-for-you” services. And, of course, whatever you want to devote to making the improvements in your marketing and sales collateral/content/skills. Basically, HUGE ROI for your time.

Yes. We will post in a video library you’ll have access to forever.

Zoom. Plus, we have a private online community on Kajabi (Not Facebook, you’re welcome.) for questions and peer-to-peer connections between group sessions.

Each person gets one 60-minute 1:1 with Sam. You’ll also go through a brand excavation with a strategist from the Ideaction team. Each audit and review you receive will be directed specifically to your business with personalized recommendations. No other mastermind or group program in the wedding industry gives you as much individual attention as Sway Mastermind.

Book a 15-minute consultation call with Sam, and he can answer any questions you have directly.