Marketing

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Couples are overwhelmed by all the noise in today’s wedding marketplace. It’s crowded. It’s loud. It all sounds and looks the same to the untrained buyer simply hoping to book vendors for a pretty, fun celebration with family and friends.…

I remember my first day on the job working in a restaurant in 1994 at the age of 16. I’d eaten at them while growing up, but I’d never known how it all went together behind the scenes, behind the swing door going into the kitchen – and I was transfixed when that first day in the back-of-house watching it all go down. …

Want to know why you’re not attracting the right kinds of couples to your inbox? 

First place to look is your website. But don’t look at it like a filter, or a screen.…

 

I’ve read hundreds of books about business, marketing and selling over the past 20 years. In this episode, I share my top 10 to grow your business.

When was the last time you Googled your business?

What did you see?

Did you like it?

Welcome to your online brand

I love this exercise, because it puts ourselves in the eyes of our buyers.

It’s exciting to design a new website for your business.

You pick the perfect template. Then get someone to customize it with your style kit (or maybe get a new one).

We’re all short on time in our businesses right now. 

This weekend’s wedding(s). Last week’s editing. Next year’s inquiries.

A great blog is crucial to attracting more and better inquiries.

But wait. Before we dive into this post, we want to be very clear:

We’re not only talking about portfolio-based blog posts.…

Wedding planners need incredible websites.

We’d wager planners need better sites than any other professional in the industry.

Why?…

Your homepage is the lynchpin to booking more couples. It sits at the intersection of your wedding business, smack dab where marketing meets sales.…

It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.

Let’s talk it out

Do you like what you see, but want a personalized solution?