Hit a plateau or ceiling or “dead zone” in the market and can't seem to level up?
STUCK
Doing it all - all by yourself - and have no clue if you're doing it right?
STRETCHED
Working hard, but not getting the results you want?
STRUGGLING
At a crossroads with your business and don’t know which direction to go?
STARTING
We didn't grow up wanting to own a business. Or coach clients to run theirs. Like you, we got where we are today through a series of happy accidents.
Fortunately, the experience we gained along the way gives us a toolkit to guide you at any phase of your business journey.
Event Businesses at Every Stage of Growth
WE WORK WITH
No matter where you are, or where you're going, we have the tools and skills to get you there.
Where are you today?
Kevin Unger
Morning Light Photography
"From the 1 on 1's with Sam, to the writing of the copy for my website to being part of the SWAY Mastermind. My business would not be going nearly as well as it is without Sam, Katy & the Ideaction team."
changed my business Forever
Tasha Bracken
Tasha Bracken Events
I started listening to their Instagram live videos and found myself drawn to their approach and style. They know the industry and there is no fluff - all valuable information you can use to propel your business.
Sam, Katy & Their Team are miracle workers
Oona Breyer
Dragonfly Photography
"The time, energy, and expertise that they dove into figuring out how to speak to our ideal client was mind blowing. Every meeting was more awesome than the next and I felt entirely seen and heard as a business owner but also challenged to think bigger than I had been."
Totally Worth the Investment
CURIOSITY
There's nothing cookie cutter or cut-and-paste about our recommendations or our writing.
Instead, every recommendation and every line of copy is customized to your business, field, market and customer.
As coaches and copywriters, we approach every call & project with an open mind & clean slate.
We will never sell you a product or service you don't actually need.
If you reach out for copywriting, but that isn't the problem - we'll be the first to tell you.
As we see it, getting your business going in the right direction is more important than making a buck.
HONESTY
MASTERY
As one of our favorite authors, Malcolm Gladwell, proclaimed, it takes 10,000 hours to become an expert at anything.
After a collective 100 years in the wedding industry and having written for over 300 wedding pros, you could say we're masters of our craft.
Like you, we're masters of our craft. And we continually push ourselves to keep growing.
CREATIVITY
We don't take things at face value. Instead, we ask tough questions to unearth what is really at issue.
Then we use our vault of knowledge, tools and resources to quickly and creatively tackle any problem.
We're creative problems solvers with a knack for getting to the heart of an issue.
It's no wonder so few of us last longer than a decade!
But we did survive, and we picked up a stack of skills during our 40+ years leading teams and working directly with couples. What we learned made the companies we worked for a lot of money. We're talking tens of millions of dollars.
Now we help wedding professionals like you get what you want from your business. Maybe it's money. Maybe it's time. Maybe it's the freedom that comes from being your own boss. Whatever it is, we're committed to making it happen!
If you're anything like us, you found yourself accidentally in the wedding world - without much training or experience.
Hey, We're Sam & Katy
sales coach & website expert
My biggest motivation is to feel empowered. To do what I want, when I want, how I want, and with who I want. I believe most of you want the same thing, otherwise you’d still be in your 9-5 job reporting to a boss you can’t stand.
That’s why I measure success in two ways: 1) # of weddings booked and 2) # of vacation days taken. Reach out for coaching if you feel the same.
I work for your wins. Whatever they might be.
ABOUT SAM
After over two decades working directly with couples, I now help wedding pros book more of their services using the power of copywriting and website design.
Let’s be honest: You have no business writing your own website copy or designing your own site, just like I shouldn’t plan, photograph, or film weddings. So, leave the messaging and copy to our team while you continue doing what you love.
I've booked 1,000+ weddings using persuasive words.
ABOUT KATY
Lauren Bryan
HEAD COPYWRITER
Gretchen Holmes
CLIENT EXPERIENCE MANAGER
We’re so driven to help every wedding pro who wants to take their business to the next level, that we had to recruit a full team of experts to make it happen.
Our Team Leaders
After 10 years managing multi-million dollar projects for Todd Events, I now oversee the success of our clients' website and copy projects. No micro-managing required.
Interested in seeing what it's like to work with our team? Click below and see for yourself.
I'm known for dotting every i, crossing every t - all to ensure you have a seamless experience.
About GRETCHEN
Kevin Benoit Photography
As the mom of four boys, you could say I know how to run a tight ship. More importantly, I know the importance of inspecting what I expect.
As the head copywriter for Ideaction, that means I inspect every copywriting project that leaves our Google drive.
Want to know more about our team and what you can expect?
No copy leaves our offices until it has crossed my desk.
About LAUREN
Develope Academy
Golden Pineapple
Recent Copy Projects
Kyra Gustwick
Adrienne Newell
Stephanie Buttell
We’re not freelancer contractors. We’re not part-timers. This isn’t a gig we do to collect a little fun money.
Oh, and we know a thing or two about selling, marketing and servicing weddings. Between us we have 50+ years experience in the industry. In other words, we know your buyers better than you.
We’re not freelancer contractors. We’re not part-timers. This isn’t a gig we do to collect a little fun money.
Oh, and we know a thing or two about selling, marketing and servicing weddings. Between us we have 50+ years experience in the industry. In other words, we know your buyers better than you.
This is No Ordinary Team
WEBSITE DESIGNER
COPYWRITER
COPYWRITER
website copywriters & designers
We’re full-time employees who are 100% committed to seeing you succeed.
Marva Monroe
Chic Bahamas Weddings
"Going through this process with Lauren was seamless and very thorough. I loved the final copy! Concisely what I wanted and a breath of fresh air after having tried so many other resources in the past."
Lindley Battle
Lindley Battle Photography
"Stephanie was such a dream to work with - she was creative, enthusiastic, and wildly helpful. Plus, I felt like she cared about my business as much as I do."
Anna Brace
Anna Brace Photography
"I'm THRILLED with the copy that Kyra created! There were several parts that almost brought me to tears, as I've never been one to express myself well in copy - and Kyra nailed it!"
Alex Hollman
402 Events
"Adrienne really captured the essence of who we are as a company and the direction we're going - and she communicates it more clearly than we do!"
Kate Ford Events
Long before I started writing website copy or designing websites, I sold luxury weddings and events for Four Seasons. Needless to say, I know what couples are looking for when it comes to a great sales experience. And I know what it takes to provide exceptional customer service.
Now, I combine all of my past skills to craft websites that are as compelling as they are creative.
I design branding & websites with 5-star service in mind.
About STEPHANIE
Paper Refinery
Gloria Schulz Events
Recent Design Projects
Leah Pieper Photography
As a photographer turned copywriter, I understand the importance of communication. Yes, a photograph is worth a 1,000 words - but if the words are written well, they can communicate even more.
Today, I approach every project - considering the impact of the words as much as the visuals.
I love good imagery - almost as much as I love great copy.
About KYRA
Forever Ever Entertainment
Blake Events
Recent Copy Projects
Christina Lovelace Design
For almost a decade, I oversaw events for a handful of California-based planning and catering companies. I still vividly remember the feeling of excitement moments before a big event.
Today, I have that same feeling every time I hit send on a draft of website copy. And I thrive on the back-and-forth conversations my clients and I have as we perfect the copy and bring their ideas to life.
I care about your website *almost* as much as you do.
About ADRIENNE
Rock with U Entertainment
Morning Light Photography
Recent Copy Projects
• Sam graduated from University of Puget Sound with BA in English and History
• Katy graduated with a degree in BS in Journalism, minor in Business from Texas A&M University
• Began work as an executive assistant for Starwood Hotels
We didn't find success overnight. No, we acquired our knowledge and skills over the past 25+ years. Join us as we take a scroll down memory lane.
The Timeline
how ideaction came to be
• Attended 1st Engage Conference and met Sam
• Moved to Dallas and started as Operations Director for Todd Events
• Founded Ideaction Consulting to coach wedding professionals
• Started speaking nationally on sales & pricing
• Proposed to Katy on the same beach where they met in Grand Cayman
And we're just getting started...
• Added website design and branding to elevate our copywriting projects
• Added 5-day Shift Retreat to help clients create 1-3 year business plans
Success is too important to leave to chance. Or guesswork. Let experts show you the way.
We (literally!) guarantee you'll love our services. So reach out. Start the conversation.
Don't waste time DIYing your business
now is the time
Your future self will thank you.
