Meet Your New Directors of Marketing & Sales


And the experience we gained gives us a toolkit unlike any other company in the industry.

We didn’t grow up wanting to own a business. Or coach clients to run theirs. Like you, we got where we are through a series of happy accidents.


If you’re anything like us, you found yourself accidentally in the wedding world. And also like us, you probably didn’t get much training and experience before being tossed into the mix. It’s no wonder so few of us last longer than a decade!

But we did survive - and picked up a stack of skills during our 35+ years leading teams and working directly with couples. What we learned made the companies we worked for a lot of money. We’re talking tens of millions of dollars.

Now we help wedding pros get what you want from your business. Maybe it’s money. Maybe it’s time. Maybe it’s the freedom that comes from being your own boss. Whatever it is, we’re committed to make it happen. 


Hey hey!

"Sam’s approach is nothing I’ve seen in the industry. He isn’t a sales coach or consultant. He’s someone who I consider on my executive team that’s helped my business and my life thrive!”

- Romin Zandi
Owner of Zandi Entertainment

As the owner of the business, you’re responsible to your shareholders too. We’re guessing that’s you, which means you owe it to yourself to deliver results.

It’s fun to be your own boss - but it’s also stressful. How will you fill the calendar? Are you leaving money on the table? What’s the long-term strategy?

Think of us like your part-time, on-demand Director of Marketing and Sales. We’ve got the plan. All you need to do is execute.

You’re good at what you do. Maybe even great - or world-class. But running a successful company is more than just delivering services to clients.

why we do

What We Do

You didn’t leave your 9-5 so you could work 24/7. We help you save time, make money, and feel 100% confident you’re doing the right things for your business. Most importantly, we motivate you to make the most of your business. Because it’s your dream - and you deserve it.

Get ready to spend more time doing what you love.

Practical Recommendations

Expert Knowledge

Innovative Approaches

Our Clients Get...

Exceptional Service

Straightforward Approach

Industry Authority

"Ideaction gave me the confidence to create breakthroughs for my business. They’re no-nonsense and can easily see where they can help you. By not hiring them you’re leaving money on the table. Why would you do that?”

- Diana Coulter, Photographer

But if it has to do with growing your business, we do. Because we’ve spent our entire careers selling, marketing and servicing clients in the wedding industry. 

It’s not your job to know what’s broken in your business. Or why you’re stuck. All you know is that it’s not working the way you want, and you can’t fix it yourself. 

Surprisingly, that’s all you need to know before calling us. Because we’re a one-stop shop for making you a better business owner. 

You don’t know what you don’t know







by the numbers

Fun Facts




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My biggest motivation is to feel empowered. To do what I want, when I want, how I want, and with who I want. I believe most of you want the same thing, otherwise you’d still be in your 9-5 job reporting to a boss you can’t stand. 

That’s why I measure success in two ways: 1) # of weddings booked and 2) # of vacation days taken. Reach out for coaching if you feel the same.

I work for your wins. Whatever they might be.

Hi, I'm Sam

explore copywriting services

After over two decades working directly with couples, I now help wedding pros book more of their services using the power of copywriting.

Let’s be honest: You have no business writing your own website copy, just like I shouldn’t plan, photograph, or film weddings. So, leave the messaging and copy to our team while you continue doing what you love.

I've booked 1,000+ weddings using persuasive words.

Hi, I'm Katy

We’re driven to help every wedding pro who wants to take their business to the next level. So we had to recruit a team to make it happen.

And it’s no ordinary team. We’re not freelancer contractors. We’re not part-timers. This isn’t a gig we do to collect a little fun money. No, we’re full-time employees who are 100% committed to seeing you succeed. 

Oh, and we know a thing or two about selling, marketing and servicing weddings. Between us we have 50+ years experience in the industry. In other words, we know your buyers better than you.



"The entire team is absolutely amazing from start to finish."

- ricky meyer, videographfr

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