There’s this terrible myth out there that SEO doesn’t matter as much as it did, say, 5-10 years ago. Or even last year.
The SEO-is-irrelevant idea is especially widespread in the luxury space – which is a crying shame for all those wedding pros who’ve put ALL your eggs into the referral basket.…
Are you getting enough inquiries? I don’t know. But I do have a formula for figuring it out – and I’m going to share it with you on today’s episode. …
Are you pitching your packages and pricing on discovery calls?
If so, listen up.
You might be booking couples with your current approach.…
The single biggest reason wedding pros struggle to convert couples at higher prices is because you’re not justifying the extra expense compared to someone who’s cheaper.…
Did you ever watch the Discovery channel show, “Myth Busters”? It was one of my favorites, because you got the real scoop on things you’ve heard a lot and thought were true. …
If you’ve heard me talk about the four main buyer types, you know how important it is to shift your communication style to meet others where they’re at.
Have you heard all the buzz about Ideal Client Avatars lately? Yeah, so have we! Which is why we thought it would be a good idea to share more insights into:
– What makes an ideal client anyway
– The top component to a solid ICA that most people miss
– How to create your own
– What to do with the information in your marketing and sales process
I’m joined today by my wife and our head copywriter, Katy Taylor Jacobson, and we share a bunch of actionable ideas you can put to use today.
One of the biggest mistakes I see on websites is putting up an entire page about your pricing. Why focus the conversation on the scariest thing you do for your clients (that is, take money from them)?!!
I’ve read hundreds of books about business, marketing and selling over the past 20 years. In this episode, I share my top 10 to grow your business.
You’ve heard me say it before, but I’ll say it again:
Great salespeople are not born. They’re made.
Sales is a skill you learn, just like everything else you do in your business.
It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.
