Ideaction Blog

How many times have you gotten an inquiry from an ideal client with a huge budget, but the date they want is already booked?

So frustrating.

Yesterday, I was talking with a client who hired me to help book more clients at higher rates.

This is the number one reason people reach out to me for coaching, so I thought I’d share a bit of the story with you this week.

I want to share a big win one of my clients had last week. Actually, it’s two, because it also happened a few weeks ago, as well, but we’ll focus on the most recent one.

What’s the best way to present your pricing and packages to potential clients? I see a range of approaches in the wedding industry, from one option to a la carte, and the most popular: base-plus-a-la-carte.

Every wedding pro knows what it’s like to get ghosted by a couple who inquires. 

You see their email in your inbox. You respond super-fast with a personal email and beautiful pricing guide filled with gorgeous images, all the information they requested, and a well-written blurb about you and your experience.

Wedding pros spend a lot of time and money making sure your website looks amazing – and many take the next step with great copy. But all the beautiful designs and compelling copy can’t overcome certain obstacles elsewhere on the site.

Putting pricing on your website is a double-edged proposition for wedding pros. How do you get couples the information they need without scaring them away?

The fastest way to make more profit is to raise your rates. It’s also the number one way to get more of your time back. But if you increase too quickly, and you might get ghosted.

Stop reading if you’re 100% confident asking potential clients how much they want to spend on your services.

And I’m not talking about “asking” through a field on your contact form.