Ideaction Blog

3-minute ideas on sales, websites, pricing and business strategy

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Have you heard the term “lovely” to describe a lower level of luxury in the wedding industry? 

I first heard it back in 2016.

Have you noticed your best clients don’t always have the biggest budgets?

Just because someone has a million dollars in their bank account doesn’t mean they’re a good fit for your company.

I get asked all the time:

Will your sales process work for me?

Short answer: Yes.

What if I’m a photographer?


What if I’m a planner?

Wouldn’t it be great if all your clients were perfect?

Big budgets.

Beautiful designs.

Fun to work with.

Too bad that’s not the case.

Over the past three years, I’ve spent more than 1,000 hours on 1:1 calls with clients.

You want to know what topic I spend most of my time talking about?

Couples who like you will buy your services more often than those who don’t. But how do you get them to like you in the first place?

Last week, I wrote about WHAT motivates your ideal clients to book your services – and how you have to create messages with words and images that trigger those desires.

It’s exciting to design a new website for your business.

You pick the perfect template. Then get someone to customize it with your style kit (or maybe get a new one).

It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.

Let’s talk it out

Do you like what you see, but want a personalized solution?