Own Your Business

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Do you want to make more and work less?
Great. This is the episode for you.
Today, I’m going to explain how you can enter the luxury market or, if you’re already there, show you the formula for increasing consistency with your bookings.…

Own Your Business Podcast, Break Into the Luxury Market

For those who don’t know, I write a newsletter for nearly 6,000 subscribers every week. I’ve done it for nearly 6 years now, and it’s filled with great advice like you get on the podcast. …

There’s this terrible myth out there that SEO doesn’t matter as much as it did, say, 5-10 years ago. Or even last year. 

The SEO-is-irrelevant idea is especially widespread in the luxury space – which is a crying shame for all those wedding pros who’ve put ALL your eggs into the referral basket.…

Anyone else feel like it’s a little “weird” in the wedding industry right now? Actually, it’s probably been about a year since it started, but we’re just now starting to talk about it openly.…

Everyone talks a big game when it comes to attracting ideal clients, so why is it so hard to actually make it happen? 

It’s because there’s a LOT of work that goes into getting from A to Z, from I know what I want in an ideal client and now I have a calendar filled with them.…

Filling your calendar with clients you love is almost as hard as finding a potential partner on a dating app.

It’s hit or miss – with a lot of ghosting.…

Today you’re going to get a first – and a second.

What do I mean by that? 


In the past 3 years we’ve run a new episode each and every week.…

Hi, I’m Sam, and I’m a perfectionist.


I used to think I wasn’t a perfectionist. After all, I tend not to focus on the details, and I often leave projects undone, let alone done perfectly.…

We all know referrals are helpful to booking more clients at higher prices.

It’s too bad too many wedding professionals waste too much time, energy, and money chasing the wrong referral partners.…

Communication experts have known for a long time that what you say is not nearly as important as how you say it. The most often-cited study I know concluded that 93% of communication is made through non-verbal and vocal communication, while only 7% comes from the words being said. …

It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.

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