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Buyer Psychology

ideas for sales, websites, pricing & overall business strategy

The Ideaction Blog

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Friction in the buyer’s journey grinds away on deal momentum slowly and silently. I’ve looked at hundreds of sales processes over the years, and I can tell you it’s usually not one big, dramatic reason why people ghost you. …

You listen to the podcast because you want to be a more successful business owner. You want to get better at selling your services. At creating a solid website.…

Trust isn’t given, it’s earned. And if you’re not focused on making deposits with potential clients, you better start now.

Sure, marketing and sales requires you to do lots of different things well.…

Have you heard the term “lovely” to describe a lower level of luxury in the wedding industry? 

I first heard it back in 2016.

Have you noticed your best clients don’t always have the biggest budgets?

Just because someone has a million dollars in their bank account doesn’t mean they’re a good fit for your company.

I get asked all the time:

Will your sales process work for me?

Short answer: Yes.

What if I’m a photographer?

Yes.

What if I’m a planner?

Wouldn’t it be great if all your clients were perfect?

Big budgets.

Beautiful designs.

Fun to work with.

Too bad that’s not the case.

Over the past three years, I’ve spent more than 1,000 hours on 1:1 calls with clients.

You want to know what topic I spend most of my time talking about?

Couples who like you will buy your services more often than those who don’t. But how do you get them to like you in the first place?

Last week, I wrote about WHAT motivates your ideal clients to book your services – and how you have to create messages with words and images that trigger those desires.

I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. It was amazingly simple to follow and extremely inspiring. 

HEIDJBD17

robin jolin

In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!

I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!

Sam's content is informative and actionable.

A must listen!

Everything I've been looking for!

Dean Doodles

I've been listening to the podcast daily ever since I found it a few weeks ago. I'm about to binge more on my long drive to a wedding this weekend. I can already picture myself saying, "Hey Siri, create anew note..." 

ADGENOEL

kelvin lozano

This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it's a master class in a free podcast, and to pass it by is a mistake.

Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.

Golden nuggets and actionable steps

Gold mine for wedding pros

Relatable and pragmatic

mea!

Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years, I still learn, grown and test new practices. This podcast has been an enjoyable resource for doing just that.

kellyprizel

abby mitchell kc

I normally listen to podcasts at 1.5 speed, but everything in this podcast is such gold that I take the time to listen to it. Each episode is very specific and has practical tips you can actually use in your business.

It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner!

So many good nuggets of information

Deep dive with real help and no fluff

Wedding Industry MUST LISTEN

jaynyc104

Five-Star Reviews