Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.
But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.
We all know testimonials are super important to potential clients. Why? Risk is a huge factor at the end of the decision-making process, and knowing others loved your services makes new buyers feel more confident you’ll do the same for them.
