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Copywriting

ideas for sales, websites, pricing & overall business strategy

The Ideaction Blog

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WEBSITE

Not gonna lie: Copywriting is tough. Especially for websites.

You have to do so much all at once. Communicate messages. Maintain interest.…

 

Do you think people don’t read anymore? Think again. In fact, the higher your net worth, the more likely you are to read compared to someone who’s living on a middle income.

 

Your website is your online storefront – and entrance to your inbox. If you can’t generate enough inquiries, you’ll have a hard time booking more couples.

We’re all short on time in our businesses right now. 

This weekend’s wedding(s). Last week’s editing. Next year’s inquiries.

A great blog is crucial to attracting more and better inquiries.

But wait. Before we dive into this post, we want to be very clear:

We’re not only talking about portfolio-based blog posts.…

Wedding planners need incredible websites.

We’d wager planners need better sites than any other professional in the industry.

Why?…

Your homepage is the lynchpin to booking more couples. It sits at the intersection of your wedding business, smack dab where marketing meets sales.…

We all know a great website is crucial to booking more couples. But if you think it’s mostly about how it looks think again. In fact, it’s probably the reason you’re not seeing the results you want.…

It’s estimated 80% of visitors will skim your website. For wedding photographers – who focus on showcasing their visual products to would-be clients – the percentage may be even higher.…

Do you have a friend in the industry who seems to fill her calendar with incredible clients and budgets for weddings that wow?…

I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. It was amazingly simple to follow and extremely inspiring. 

HEIDJBD17

robin jolin

In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!

I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!

Sam's content is informative and actionable.

A must listen!

Everything I've been looking for!

Dean Doodles

I've been listening to the podcast daily ever since I found it a few weeks ago. I'm about to binge more on my long drive to a wedding this weekend. I can already picture myself saying, "Hey Siri, create anew note..." 

ADGENOEL

kelvin lozano

This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it's a master class in a free podcast, and to pass it by is a mistake.

Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.

Golden nuggets and actionable steps

Gold mine for wedding pros

Relatable and pragmatic

mea!

Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years, I still learn, grown and test new practices. This podcast has been an enjoyable resource for doing just that.

kellyprizel

abby mitchell kc

I normally listen to podcasts at 1.5 speed, but everything in this podcast is such gold that I take the time to listen to it. Each episode is very specific and has practical tips you can actually use in your business.

It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner!

So many good nuggets of information

Deep dive with real help and no fluff

Wedding Industry MUST LISTEN

jaynyc104

Five-Star Reviews