Stop relying on your internet searches to teach you how to execute some of the most important aspects of your wedding-industry business. Instead, learn sales, marketing, and client experience straight from the pro(s).
IDEACTION MASTERCLASS LIBRARY
*Early bird pricing starting at just $149
When you want to know how the pros do it-- turn to an on-demand masterclass with Sam*.
*Founder & CEO of Ideaction Consulting, host of the Own Your Business podcast, and highly sought-after business coach with annoyingly limited 1:1 coaching availability.
Most days you wish this business you built came with an instruction manual… now it does.
The wedding industry has quirks (don’t we know it?)—
but navigating your role as business owner, salesperson,
and doer of many things doesn’t have to feel like
wandering a real-life maze.
YOU'RE GREAT AT WHAT YOU DO —
BUT RUNNING A BUSINESS ALWAYS LEAVES ROOM TO GROW
Our masterclass library is the next best thing to getting Sam
HAVING AN INDUSTRY EXPERT ON SPEED DIAL WOULD COST A PRETTY PENNY
on demand!
*Early bird pricing starting at just $149
These video workshops dig into strategic, targeted insights from Sam’s 18+ years of experience. He’ll get in your corner to guide you through some of your most critical decisions & tasks as a wedding-industry business owner.
That’s why Sam recorded a library of some of his best live teachings, beefed up with the necessary homework & resources you need to implement what you learn—ready to go when you are.
Easily accessible
Ready to go
No vetting sources required
Sometimes you just need the answer to your question
Being a business owner means you can’t shy away from the strategic stuff—and how better to rise to the occasion than with a seasoned pro on your side?
Just like any other skill, you can learn to sell, serve, market, and run your business with excellence & efficiency.
You got into business because you love what you do. But now you also have to run a business—
which isn’t second nature like your well-established skillset.
Host your discovery calls with the confidence and clarity to increase your booking rate and not waste time with leads that don’t convert.
Our team’s been in the trenches of the wedding industry for a cumulative 95 years—that’s a heck of a long time.
THE MASTERCLASS LIBRARY CAN HELP YOU
Communicate authentically with different buyer types to establish trust and prioritize the things that matter most to prospective clients.
Build an active referral network that easily fills your calendar with the right leads and streamlines your sales process.
Craft custom sales proposals that convert more couples at higher price points.
Now, Sam’s taking everything we’ve learned, checking it against the present-day market, and recording it for you to implement in your business.
(And to preserve our work in a time capsule marked for opening centuries from now to see if we remain relevant, but that’s an unrelated goal and probably a bit of a pipe dream—but it sounds fun, right?)
Respond to inquiries the right way—creating a flow that pre-qualifies potential couples and keeps your response rates high.
Design a sales process your clients love—all while improving your conversion rate and setting yourself up to charge higher rates.
The Ideaction Masterclass Library
introducing
with Sam Jacobson, founder & CEO of Ideaction Consulting
Your one-stop shop for sales & marketing education—specific to the wedding industry—straight from a seasoned, no-nonsense pro you can trust.
On-demand, no-fluff topical workshops with our Founder & CEO, Sam Jacobson.
INSIDE YOU'LL FIND
Our masterclasses break down the complex ideas and strategies you need. Skip the Netflix binge for a night or two in favor of growing your business & operating efficiently … for increased leads & sales that don’t cost your sanity.
Worksheets, homework, and resources to help implement what you learn.
BONUS! One month FREE in Sam’s Community Coaching Program, where you can ask Sam your toughest questions during live monthly Q&A’s and get personalized advice for your business.
*Early bird pricing starting at just $149
Grab your popcorn & your notebook
THE GUIDANCE YOU NEED TO TAKE YOUR BUSINESS TO THE NEXT LEVEL
Stop booking inquiries from unqualified clients just to fill your calendar. Instead, focus on attracting the right people to your website with a strong referral network that supports your business.
Learn a comprehensive strategy for managing the lifecycle of getting and maintaining a solid referral base. Backed by behavioral psychology principles, this masterclass is designed to help you stay top-of-mind for clients and vendors—without coming off as salesy or annoying.
1
Learn the 5-point referral plan for vendors to send business your way
Master 7 ways to develop and maintain connections with past clients & vendors
Implement proven tactics to effectively nurture referral partner relationships
Learn Sam’s proven process to get more bookings from past couples’ friends and family
Reveal the fundamental characteristics of an extraordinary client gift, plus the 6 times you can utilize gifting to make clients feel important
Workbook included to help you follow along with our easy-to-implement strategies.
Build and Active Referral Network
One of the hardest things about selling your services is how complex the transaction feels for your prospective client. The key to standing out in a crowded marketplace is your ability to make the sales process FEEL simple for your couples.
Learn how to create an easy, natural, and motivating journey for your clients by crafting a better buying experience. In this masterclass, you'll discover how to establish trust in minutes, stretch your communication style to match your clients, and predict what matters most to them.
Communicate Effectively With Unique Buyer Types
How to handle essential communications throughout the sales process (Inquiry correspondence, Zoom calls, DMs, etc.)
Identify the 4 unique buyer profiles plus how to spot when you’re talking to the different types
Master the top do’s and don’ts for each of the four main buyer types
Learn what to tweak in key areas of the sales process to complement each buyer type
Troubleshoot common obstacles for different buyers and how to close the deal with each type
How to build value and create desire with each buyer type using unique messaging
Workbook included to help you master these advanced sales skills and gain a competitive advantage in a crowded marketplace.
2
How can you get more inquiries and pre-qualify potential clients? How can you get couples to start the conversation and keep it going? If you’re getting ghosted early on by potential clients, it’s time to take a deeper look at your inquiry response process.
In this masterclass, you’ll unlock the proven strategies and tactics for responding to inquiries in the right way, guaranteed to leave couples looking forward to their next interaction with you.
Respond to Inquiries the Right Way
How to generate more inquiries from ideal clients
How to optimize and improve your contact page
How to get the conversation started with couples who inquire
The ideal inquiry workflow and follow-up schedule
Top inquiry response do’s and don'ts
Ways you may be causing friction in the sales process
7 steps to start improving your inquiry responses now
Workbook included to help you map out an inquiry response approach that results in more discovery calls and more bookings with ideal clients.
3
If you’re spending discovery calls doing most of the talking, walking prospective clients through a sales pitch presentation, and sharing your pricing/packages—it’s time to change your approach.
In this masterclass, you’ll discover how to make clients feel understood, heard, and important, with tried-and-true discovery call techniques that allow you to uncover your couples’ deepest desires and most important needs.
Guide Discovery Calls with Confidence
Understand the 9 major goals for your discovery calls—beyond just selling your services
Learn Sam’s 5-Point Discovery Call Structure based on behavioral psychology
Master 9 careful listening techniques to make clients feel heard and understood
Script your discovery calls and learn to close the sale with each of the 4 unique buyer types
Workbook included to help you structure, guide, and optimize your discovery calls to result in more bookings with ideal clients.
4
Are you getting inquiries but having trouble converting them to clients? Maybe you’re filling your calendar, but wish you could charge more for your services? If you’re not getting the results you want, it’s time to look at the system you’re using.
In this masterclass you’ll discover a nuanced, client-centric, and science-backed way to sell your services that is significantly more successful than other generic approaches (especially at the luxury level).
Design a Sales Process Clients Love
Learn how to set up, adjust, and optimize your sales process based on buyer types
Reveal the most common obstacles, roadblocks, and potential reasons couples may be ghosting you
Pinpoint specific improvements and precise solutions that can transform the outcome of your sales process
Master the 7 steps of a successful sales process
Learn the 8 “mental shortcuts” a strong sales process is designed around
Back-pocket 9 proven tactics to create ideal momentum and make it easier for buyers to say “yes”
Workbook included to help you identify and work through ways your sales system can be optimized to get results.
5
Sending generic PDF proposals (AKA using the “PDF and pray” approach) is an outdated, complicated way to present your services that is likely to result in you sharing the wrong information at the wrong time—or even worse, get you ghosted by a potential client.
In this masterclass, you’ll get everything you need to create a custom, mobile-friendly (since most clients view from their phone!) proposal that converts more couples at higher prices.
Create Compelling Sales Proposals
Learn the custom proposal strategy that makes it easy for clients to pick YOU over others and feel confident in their decision
Uncover the 11 components of a high-converting custom proposal
Learn strategic ways to justify your prices and build value by highlighting the reasons couples should choose you
Master the tried-and-true conversion copywriting method that guides couples to see your services as the perfect solution to their problems
Unpack the tactics needed to ensure your readers feel like you’ve written the proposal specifically for them
Workbook included to help you follow along with and implement our persuasive proposal strategy.
Plus—tips to share your proposals effectively and follow up afterward
6
BONUS
BONUS
BONUS
BONUS
Buy the entire archive of six masterclasses designed to help wedding pros
optimize and grow their business in key areas to reach the next level of success.
These expert-led sessions offer industry insights backed by
behavioral psychology principles and proven sales strategies.
Get the whole library. . .
AND SOME BONUS PERKS, TOO!
PLUS
Unlock THREE months of free access to
Sam’s Community Coaching Program when you buy the bundle.
VALUE $1594 | JUST $995
that's what we do best
We’ve helped more than 1,000 (and counting) professionals scale profitable businesses in the wedding & events industry.
When things aren’t working out the way you want,
and you can’t figure out how to fix it yourself—
Our team of wedding-industry-specific sales & marketing experts will help you save time, make money, and feel 100% confident you’re doing the right things for your business.
Diana Coulter Photography
Diana Coulter
Ava Belle Hair & Makeup
Ava Belle
What they're saying
The Ideaction Masterclass Library
introducing
with Sam Jacobson, founder & CEO of Ideaction Consulting
Your one-stop shop for sales & marketing education—specific to the wedding industry—straight from a seasoned, no-nonsense pro you can trust.
On-demand, no-fluff topical workshops with our Founder & CEO, Sam Jacobson.
INSIDE YOU'LL FIND
Our masterclasses break down the complex ideas and strategies you need. Skip the Netflix binge for a night or two in favor of growing your business & operating efficiently … for increased leads & sales that don’t cost your sanity.
Worksheets, homework, and resources to help implement what you learn.
BONUS! One month FREE in Sam’s Community Coaching Program, where you can ask Sam your toughest questions during live monthly Q&A’s and get personalized advice for your business.
*Early bird pricing starting at just $149
Sam here, nice to meet you. I teach wedding pros how to make more money doing work they love. I don’t want you to become a statistic, shut down your business, and go back to a “real job”—so I teach you how to overcome the most common roadblocks in this niche and run your business with confidence. I’m fascinated (nice way of saying obsessed) with behavioral economics and sales psychology—everything I teach has been honed through 18 years of practical application in the wedding industry. In other words, it works. Not just for me, but for others—like you. Aside from that, I’m a straight shooter, no-fluff kind of guy, and some people say I make them laugh—but I’ll let you be the judge of my dad jokes.
I don’t know Sam—why should I learn from him?
Each workshop varies in length from 1 to 2 hours. Sam is a to-the-point, no-fluff teacher who wouldn’t dare waste your time. These workshops are meant to be helpful and actionable. And a big part of that is conserving your time watching videos so you can spend time taking action and moving the needle in your business.
How long are the masterclasses?
Some of the masterclass content naturally correlates from one to the next—after all, certain strategies have application in multiple scenarios. Additionally, statistics show you need to hear something 7 times before taking action … so yeah, some ideas or concepts bear repeating. These six masterclasses cover crucial pieces of your marketing & sales strategy—when it comes to getting more leads & increasing your profits, you need to know (and, more importantly, apply) this stuff. And when you buy all six together, you save a pretty nice chunk of change, so there’s that, too.
Does the masterclass content overlap—do I really need the bundle?
It depends … if you let the information go in one ear and out the other, you probably could’ve found a better use for your time & money. But, if you take action on the things Sam teaches and apply the principles and strategies in your business, we expect you’ll start to see incremental improvements as soon as you make the first shift. From there, we’d expect your results to snowball as you implement each of your additional learnings. Will these help you go from $0 to $1M overnight? Absolutely not. They’re education, not sorcery.
Realistically, what kind of ROI should I expect from taking one of the masterclasses?
When purchased individually, each masterclass comes with one month of free access to Sam’s group coaching program, where you can attend Sam’s live monthly Q&A session, and message in for support via email/voice note. Sam’s words: “I like supporting people, I just can’t fill my schedule with 1:1 meetings.” Odds are if you get him talking nerdy about something he cares a lot about, you’ll get a ton of support you weren’t expecting. ;)
If it’s a pre-recorded masterclass, how much support will I get?
Email our team at info@ideactionconsulting.com and we can clear up any questions you have.
Have another question about our masterclasses?
BONUS
BONUS
BONUS
BONUS
Buy the entire archive of six masterclasses designed to help wedding pros
optimize and grow their business in key areas to reach the next level of success.
These expert-led sessions offer industry insights backed by
behavioral psychology principles and proven sales strategies.
Get the whole library. . .
AND SOME BONUS PERKS, TOO!
PLUS
Unlock THREE months of free access to
Sam’s Community Coaching Program when you buy the bundle.
VALUE $1,594 | JUST $995
