Have you heard of the K.I.S.S. principle?
Initially it stood for Keep It Simple, Stupid. But don’t think calling people “stupid” is generally helpful when you’re trying to get them to follow your way of thinking.
Wedding pros are too busy to waste time with price shoppers. You know the ones who inquire, get pricing, and then ghost you?
Your homepage is the lynchpin to booking more couples. It sits at the intersection of your wedding business, smack dab where marketing meets sales.…
We all know a great website is crucial to booking more couples. But if you think it’s mostly about how it looks think again. In fact, it’s probably the reason you’re not seeing the results you want.…
The number one goal for your website is to generate leads in your inbox. You can’t book couples who don’t inquire, even those who come on referral from past and current clients.…
It’s estimated 80% of visitors will skim your website. For wedding photographers – who focus on showcasing their visual products to would-be clients – the percentage may be even higher.…
It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.
