Last week, I wrote about WHAT motivates your ideal clients to book your services – and how you have to create messages with words and images that trigger those desires.

Do you think people don’t read anymore? Think again. In fact, the higher your net worth, the more likely you are to read compared to someone who’s living on a middle income.

We all know a great website is crucial to booking more couples. But if you think it’s mostly about how it looks, well, think again. 

Wedding pros spend a lot of time and money making sure your website looks amazing – and many take the next step with great copy. But all the beautiful designs and compelling copy can’t overcome certain obstacles elsewhere on the site.

If you’re not using personalized proposals to sell your services, you could be leaving huge amounts of money on the table.

Last week I put out a poll on IG Stories – and the results surprised me.

I asked the audience how you felt about 2022 bookings. Are you in good shape?

It’s exciting to design a new website for your business.

You pick the perfect template. Then get someone to customize it with your style kit (or maybe get a new one).

Putting the right photos on your website sounds easier than it actually is. Will it catch their attention? Will it stand out?

We all know video is THE way to capture your clients’ attention. But it’s not always easy to create – or know where to use it.

Have you heard of the K.I.S.S. principle? 

Initially it stood for Keep It Simple, Stupid. But don’t think calling people “stupid” is generally helpful when you’re trying to get them to follow your way of thinking.