Top sales people aren’t born, they’re made. They’re trained. They’re coached to improve in key areas to develop skills that help them book more clients at higher prices. 

Sales is a numbers game. It’s all about optimizing conversion rates at different points in the buyer’s journey. Get the couple to inquire.

What do you think is the hardest part of selling your services?

1. Getting people to respond to your initial inquiry response?

2. Guiding the discovery call with great questions?

If you’re like most wedding pros I know, your inbox isn’t flooded with inquiries right now. And if you’re getting at least a trickle, you know how important it is to make the most of the few that are flowing through.

Do you ever wonder why certain people seem to have all the luck? Let me tell you a little secret: It’s because they make their own. 

Have you noticed your best clients don’t always have the biggest budgets?

Just because someone has a million dollars in their bank account doesn’t mean they’re a good fit for your company.

For many, destination weddings are the perfect mix of business and pleasure. 

Travel to enchanting destinations, experience local culture, sit by the pool, or beach, or on top of a mountain

All while getting paid to do it.

How do you close a deal without sounding sales-y?

Even the term “close a deal” sounds sales-y, right?!

But it’s necessary if you want to fill your calendar.

Wouldn’t it be great if all your clients were perfect?

Big budgets.

Beautiful designs.

Fun to work with.

Too bad that’s not the case.

We all talk a lot about “ideal clients.” Wouldn’t it be nice if they were all ideal? Too bad they’re not, because, let’s be honest: Those who inquire run the gamut from perfect fits to completely awful.