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Own Your Business Podcast, Selling to Different Buyer Types

Ep54: Selling to Different Buyer Types

We all talk a lot about “ideal clients.” Wouldn’t it be nice if they were all ideal? Too bad they’re not, because, let’s be honest: Those who inquire run the gamut from perfect fits to completely awful. Some couples are dream clients. Other people are good…just not good for you.

In this episode of Own Your Business, I’m going to share with you:

  • 4 different buyer types

  • What motivates each one

  • What you have to change to book more than only your “ideal” client

  • What clues to pay attention to if you can afford to be more selective about who you work with

140: Pricing and Business Cycles

097: Break into the Luxury Market

151: Website Design for Buyer Types

139: Build a High-Converting Website

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