Did you ever watch the Discovery channel show, “Myth Busters”? It was one of my favorites, because you got the real scoop on things you’ve heard a lot and thought were true. …
How are you feeling right now about your 2023 calendar? Or 2024?
Many (most?) wedding pros I talk to feel a bit worried about what’s on the books. …
I’m doing something new on this week’s episode of the Own Your Business Podcast.
Over the past 90+ episodes, I’ve done a few different types of approaches:
Me talking about a specific topic
Having Katy, my wife and copywriting expert, on to talk shop with me about websites
Bringing on an expert, like Katelyn Magnuson or Sara Dunn, in a specific field to share their expertise where we can’t
Industry stars, like KT Merry and Shannon Leahy, to share their journey to the top
Today, we’re going to add a fifth type of episode, and that’s a client case study.
If you’ve heard me talk about the four main buyer types, you know how important it is to shift your communication style to meet others where they’re at.
Have you heard all the buzz about Ideal Client Avatars lately? Yeah, so have we! Which is why we thought it would be a good idea to share more insights into:
– What makes an ideal client anyway
– The top component to a solid ICA that most people miss
– How to create your own
– What to do with the information in your marketing and sales process
I’m joined today by my wife and our head copywriter, Katy Taylor Jacobson, and we share a bunch of actionable ideas you can put to use today.
It’s not easy to chart a course from where you are to a place you’ve never been to before. But that’s exactly what many wedding pros who own their own business do.
One of the biggest mistakes I see on websites is putting up an entire page about your pricing. Why focus the conversation on the scariest thing you do for your clients (that is, take money from them)?!!
I’ve looked at hundreds, maybe more than a thousand, proposals and pricing guides over the past 6+ years. Nine out of ten look the same.
I’ve read hundreds of books about business, marketing and selling over the past 20 years. In this episode, I share my top 10 to grow your business.
Last year I attended the Spark Conference in Arizona. It’s an event hosted by Showit, primarily for designers who use their platform to create sites for clients in creative and coaching fields.
It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.
