JOIN WAITLIST

Attract & book more ideal clients 

DEADLINE FOR ENROLLMENT FEBRUARY 7 AT MIDNIGHT PT

It's hard to book clients right now. Especially at higher price points. With so much competition. And couples taking longer to decide. 

You can keep doing the same things - and get the same results. 

Or you can change it up. Go in a different direction. Follow a better path. Use more effective tools. Learn from a more experienced, successful guide to get where you want to go.

Attract & convert luxury clients

Stuck at current prices?

with proven approaches

A complete program to Take your business to the Next Level 

Attract more ideal clients with target messaging based on buyer desires

Charge more with proven conversion approaches based on buyer psychology

Create a client journey couples can't stop talking about to their friends

Map out 2024 with a plan focused on the critical path to success

marketing

Sales

Services

Strategy

TRUSTED BY

Everything You Need to 

Luxury Clients

WHAT’S INCLUDED?

+ One year of 2x/mo group sessions
+ Lifetime access to masterclass library
+ Live Q&A to dive deeps
+ 1:1 session with Sam
+ Monthly co-working sessions

TRAINING

DONE-FOR-YOU SERVICES

TEMPLATES, GUIDES & TUTORIALS

JOIN WAITLIST

Everything You Need to

                       
Luxury Clients 

+ Ideal client avatar with psychographics
+ Buyer type report with recs
+ Marketing message strategy
+ Image selection recommendations
+ Website & portfolio reviews
+ Inquiry, pricing & package audits
+ Custom proposal template with copy



+ Brand voice & personality
+ Referral strategy and networking
+ Website add-on page templates

+ Gifting guides
+ Inquiry & email templates
+ Discovery call questions
+ Competitive advantage formulas
+ Image selection guide
+ Buyer type cheat sheet
+ Revenue forecast and budget
+ Grooming and attire guidelines
+ Communication etiquette



Attract, Book & Service

VIP Opportunity

Immediate access to entire masterclass library for sales & marketing tutorials

Early-bird window for 1:1 session with Sam

Additional copywriting for one piece of sales collateral ($1,000 value)

Quarterly bonus workshop exclusively for VIP masterminders

10% off Shift Retreat in Costa Rica ($750 value)

Lifetime 10% discount on future coaching, copywriting, retreat, and website services

available through Thursday, Feb. 1 at midnight

JOIN WAITLIST

VIP Opportunity

Limited Access

Develop a business strategy to


Raise Your Prices

no matter what the market is doing

I've really enjoyed Sam's insights during this program. I know that's generic but I don't feel like I need to second guess his advice or research further as I have with other educational programs in the past. If Sam says do it, just do it.

-Brian Johnson

Filmmaker + Photographer
With This Ring Weddings Film + Photo

Get the push you need from experts who know the luxury market inside and out.


Reach your full potential

2024 is the year to 

Feel stuck?

Focuses exclusively on marketing and sales

Uses proven techniques based on behavioral science

Shows you how to stand out in a crowded marketplace

Gives you practical expertise you can apply right away

Dives deep into advanced sales skills, not basic approaches

Provides 1:1 attention and done-for-you services 

A mastermind that: 

Finally!

We’re diving deep on three things: 1) Attracting more ideal clients, 2) Booking them at high(er) prices, and 3) Creating exceptional client experiences. That’s it. No mindset.  No creative conversations. No nonsense. Just the most effective marketing and sales advice in the industry.

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LASER-FOCUSED CURRICULUM

Learn directly from Sam twice a month on specific topics like: Brand strategy, referrals, website, prequalifying inquiries, discovery calls, closing techniques, upselling, client communication - all for the luxury market. No fluff. Only practical, expert direction you can apply right away.

MONTHLY MINI-MASTERCLASSES

Stop guessing how to create important marketing and sales assets. Let experts do it for you! Throughout the year you’ll receive a reports, content and collateral created exclusively for you and your business - so you know you’re putting out magnetic material to attract ideal couples and convert them into clients.

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03

“DONE-FOR-YOU” SERVICES 

During the mastermind you’ll get a comprehensive evaluation of your current marketing and sales approaches. We’ll tear apart your website, sales process, proposal, and packages and pricing…and then build it back up with you. You’ll leave knowing everything in your business is on point. 



EXPERT AUDITS AND REVIEWS 

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Get access to helpful tutorials like how to pick images for ideal clients, discovery call scripts, and how to overcome objections. You also get webpage templates for custom proposals, referral partners, and inquiry responses - all with directions on how to fill them in with compelling copy.

TEMPLATES AND GUIDES

The higher you go with your business the more individual attention you need to make improvements. Yes, all the information, audits, “done-for-yous,” and templates/guides help tremendously. And you also get an hour of 1:1 time with Sam to talk shop about what you need for your business to reach your goals ($1,000 value). 

BONUS

1:1 session 

with Sam

“This was a great deep dive into all things marketing and selling. No fluff. Sometimes it felt like drinking out of a fire hose, but I’m so grateful to have all this information and implement it in my business.”

-Kiyah Crittendon

Kiyah C Photography

-Lindsey & Cherish

LE REVE FILMS, Harper’s Bazaar Top Videographer in the world

Sam took the time to understand our business to provide the best possible advice for us. He genuinely cares about our success. Since we’ve implemented his suggestions our conversion rate and our confidence have increased substantially.

“Sam always offers a fresh perspective with actionable strategies and practices that you can implement immediately.”

-Shannon

Shannon Leahy Events, Top Planner in the World by Harper’s Bazaar, Brides, and Martha Stewart

TRUSTED BY

• Personalized upgrade of your brand
and sales strategy for your perfect buyer 

• Practical how-tos with “done-for-you” services and comprehensive marketing and sales audits

• Confidence you're cutting through the overwhelming - and sometimes bad - advice in the industry

What this IS

• Cookie-cutter formula or advice based solely on what worked for our business

• General presentations on generic topics you could get at a free webinar or conference

• Collection of guest speakers coming in to teach on a variety of topics that hit or miss what you need


What this ISN’T

Stop waiting for "the market" to improve. Create your own success by doing the right things in the right areas to get more of the right clients in 2024.

HOPE IS NOT A STRATEGY

Every great champion as a coach or mentor. If you don’t have one, it’s hard to reach your full potential. We know. We work with some of the best in the business.

EVEN THE BEST ASK FOR HELP

DIYing it might work when you start your business, but it fails as a long-term strategy. Take your company to a place you didn't think possible - without all the trial and error - following expert advice.

STOP DIYING IT

You’re not fooling anyone by trying to fake it till you make it. Raise your hand, ask for help, and let people who know the path show you the way.

BREAK FREE FROM IMPOSTER SYNDROME

Contrary to popular belief, you can achieve success without being on the “it” planners’ preferred vendor list. Start relying on your own efforts instead of the whims of others.

TAKE BACK CONTROL

JOIN WAITLIST

Are You Ready? Is Now the Right Time?

WE know what you're WONDERING...

Yes! Absolutely

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02

03

04

05

Join the Sway Mastermind with other like-minded wedding pros looking to uplevel

Step One

Step two

Step three

Step four

Step five

Watch pre-recorded masterclasses on advanced marketing and sales techniques

Attend the 2x/monthly group sessions on marketing, sales, and client experience

Implement brand strategy and audit recommendations during regular co-working sessions

Tap into 1:1 support from Sam to create a business strategy for long-term success

We'll Show You Exactly 

binging the podcast, but don't know what's next?

What & How To

ATTRACT & BOOK MORE IDEAL CLIENTS

everything you need to

Attract More Qualified Couples & Book Them at Higher Prices  

Elevate your business in 2024

You're Only One
Step Away

Exciting News!

From a calendar filled with clients you love 

  • One year of 2x/mo group sessions
  • Lifetime access to masterclasses
  • Focus on luxury marketing & sales 
  • Live deep-dive Q&As 
  • Monthly co-working sessions
  • 60-minute 1:1 with Sam



$12,000 value



$5,500 value



$2,200 value




TRAINING


JOIN WAITLIST
  • Brand voice and personality
  • Referral strategy and networking
  • Website add-on page templates
  • Gifting guides
  • Inquiry & email templates
  • Discovery call questions
  • Competitive advantage formulas
  • Image selection guide
  • Buyer type cheat sheet
  • Revenue & budget template
  • Grooming & attire guidelines
  • Communication etiquette

TEMPLATES, GUIDES
& TUTORIALS



  • Ideal client avatar with psychographics
  • Buyer type report with recs
  • Marketing message strategy
  • Image selection recommendations
  • Website & portfolio reviews
  • Inquiry, pricing & package audits
  • Custom proposal template with copy


DONE-FOR-YOU
SERVICES


FOR ONLY 595/month

($19,700 Total Value)




12-month program

TRUSTED BY

You Can Do This!

Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.

A satisfaction guarantee.

If you participate in the mini-masterclasses, receive the done-for-you services, tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment. 

We know you can do this with our guidance and support!





60-day satisfaction Guarantee

Our Sincere

Sway Mastermind is a Comprehensive Upgrade for Your                             

2x monthly mini-masterclasses

In-depth Q&A sessions

1:1 session with  Sam

Brand strategy + messaging

Ideal client avatar psychographics

Lifetime access to masterclasses

Marketing and sales process audits

Templates, guide and tutorial library

Custom proposal with copywriting

Package and pricing review

THIS IS not just another course


JOIN WAITLIST

It’s an Opportunity to Upgrade Your    

marketing & sales

I learned a ton about how to target my ideal buyers through website and social media marketing as well as, the power of the discovery call and a well done proposal. I also started selling higher priced packages. The program has been very insightful!

- Catherine Taylor

Luxury wedding pHOTOGRAPHER
Woodland Fields Photography

Stop wondering how to stand out in a crowded market

Stop filling your website with the same content as your competitors

Stop scaring away potential clients with awful inquiry responses and discovery calls

Stop boring would-be buyers with pricing guides and generic proposals

Stop getting ghosted when you’re trying to close the deal 

MARKETING & SALES PLANS

DESIGNED AROUND YOUR DREAM CLIENTS

Sway Mastermind

JOIN WAITLIST

Get All the Direction You Need
to                 Fill your calendar
with top-dollar clients

With the SWAY Mastermind you will

marketing

sales

services

strategy

confidently

Led by Bona Fide Sales & Marketing Experts

Sway Mastermind Delivers

I wasn’t always a sales expert in the wedding industry. When I started selling directly to couples in 2006, I thought I could find success with my natural ability, charisma, and professional network. It worked for a few years…but then I started to plateau. I got stuck.

To reach the next level I had to learn what nobody was teaching at the time: 

The science behind how humans make decisions. 

Over the past decade, I’ve immersed myself in buyer psychology and applied behavioral economics to design a sales process that sells at the highest levels. I’ve coached 1:1 hundreds of wedding professionals in all fields over the past 7+ years, including some of the most recognized names in the industry.

I’ve discovered three big obstacles on your way to the next level: 1) Getting enough qualified inquiries, 2) Booking luxury couples at higher price points, and 3) Providing exceptional services worthy of word-of-mouth referrals.

That’s why I created Sway Mastermind. It’s the perfect solution for the biggest marketing and sales problems you face. No fluff. No creative discussions. Only practical methods to book better clients based on brain science.



I'm Sam Jacobson.

Hi There!

+ Worrying if the market will pick up soon?
+ Wondering where are the good inquiries?
+ Faking it till you make it
?
+ Relying on planners for referrals?
+ Feeling stuck and needing expertise?
+ Using trial and error to find your way?
+ Waiting to get on the “who’s who” list before you make it big?

Aren't you tired of...

JOIN WAITLIST

Aren't you tired of...

Take the shortcut to succesS

Join 1,000+ Wedding Pros We've Helped Over 7+ Years

TRUSTED BY

10/10… I would love to continue learning the sales part. The inquiry and sales templates were incredible. Thanks Sam for all the great sales info, I really took away a ton!

-Andrew Bor

LUXURY WEDDING FILMMAKER
LAST TANGO FILMS

  • One year of 2x/mo group sessions
  • Lifetime access to masterclasses
  • Focus on luxury marketing & sales 
  • Live deep-dive Q&As 
  • Monthly co-working sessions
  • 60-minute 1:1 with Sam



$12,000 value



$5,500 value



$2,200 value




TRAINING


JOIN WAITLIST
  • Brand voice and personality
  • Referral strategy and networking
  • Website add-on page templates
  • Gifting guides
  • Inquiry & email templates
  • Discovery call questions
  • Competitive advantage formulas
  • Image selection guide
  • Buyer type cheat sheet
  • Revenue & budget template
  • Grooming & attire guidelines
  • Communication etiquette

TEMPLATES, GUIDES
& TUTORIALS



  • Ideal client avatar with psychographics
  • Buyer type report with recs
  • Marketing message strategy
  • Image selection recommendations
  • Website & portfolio reviews
  • Inquiry, pricing & package audits
  • Custom proposal template with copy


DONE-FOR-YOU
SERVICES


FOR ONLY 595/month 

($19,700 Total Value)




You Can Do This!

Sway Mastermind offers everything you need to attract more ideal couples and book clients at higher prices. We’re so confident you’ll see success with our program that we’re doing what almost no other mastermind offers.

A satisfaction guarantee.

If you participate in the mini-masterclasses, receive the done-for-you services, tap into the template/guide/tutorial library and still don’t see the value, we’ll let you leave the program without fulfilling your 12-month commitment. 

We know you can do this with our guidance and support!





60-day satisfaction Guarantee

Our Sincere

Frequently asked questions

   How do I know if I’m “ready” for this mastermind?

You’re ready when you a) need more qualified inquiries, and b) want to charge more for your services. If you’re wondering if others in the program are more successful, bigger, or more experienced than you…maybe. But it doesn’t make a difference for your business. The only thing that matters is everyone who's in the mastermind is there for three reasons: Attract better couples, book them at higher prices, and provide an extraordinary client experience.

   Is this for wedding professionals only?

Yes. 

   What vendor categories can sign up?

Any. All. Our client roster includes planners, designers, photographers, venues, videographers, DJs, bands, floral designers, HMUAs, caterers, stationers, décor rentals, linen rentals, and officiants. We’ve helped them all - and we can help you too.

   How long is the program?

12 months. We require a full commitment because the content, audits and “done-for-yous” build on each other, which is part of the reason why it’s so effective.

   HOW MUCH DOES IT COST?

   How much does it cost?

$595/month.

   Who is teaching the content?


Sam. We think you want our insights and expertise, not a roster of guest speakers. 

   What exactly will be covered?


Know your ideal client, buyer types, messaging and buyer motivations, referrals, image selection, website, selling styles, building value, pricing and package design, custom proposals, discovery calls, closing techniques, negotiations, upselling, surprises and delights, communication etiquette, personal brand, client management, and more.

   How many “done-for-you” products and audits/reviews do we get?

12, one for each month.

   What audits and reviews are included?

Portfolio, website, inquiry correspondence, proposal/pricing guide, pricing and packages.

   How many templates, guides and tutorials do we get access to?


Nearly two dozen.

   Do we get to keep these templates, guides and tutorials?

Yes. We’re also giving you Ideaction’s entire library of hidden webpages for Showit, including templates for custom proposals, inquiry responses, and referral partners.

   How much time will it take?

Only 3-4 hours of structured training each month. Plus, a few hours over the year to get information we need for “done-for-you” services. And, of course, whatever you want to devote to making the improvements in your marketing and sales collateral/content/skills. Basically, HUGE ROI for your time.

   Will there be replays of the group sessions?

Yes. We will post in a video library you’ll have access to forever.

   What if I’m not in “luxury” yet?

Congratulations. You can save years of wasted time, because this mastermind is a shortcut to success with affluent buyers. Luxury brands are created, not born. We’ll show you how to build an online presence, collateral, buying experience, and client journey all worthy of a luxury brand.

   What if I’m already finding success in the luxury market?

Sway Mastermind gives you the strategies and tactics to raise your prices even more, even faster, and close business even more consistently. The done-for-yous and audits can easily be geared to get you from luxe to ultra-luxe, and the sales training works at the absolute highest levels in the industry.

   What if I get most of my clients through planner referrals?

We recommend not putting all your eggs in one basket. Instead, create diverse sources of business with social media, Pinterest, SEO, blogging and referrals from your past and current clients (all of which are covered in the mastermind). And remember: Everyone else you’re competing with for business is also getting referrals from the same planners. In this situation, the key to success is knowing how to book more couples, and we dig deep into this throughout the mastermind.

   What if I’m a planner and don’t get vendor referrals?

Sway Mastermind is perfect for you, because we’ll show you how to stay in control of your own destiny by creating massive desire for your services. Also, you’ll find considerable material directed at selling to different buyers in the decision-making group, which planners deal with more than any other vendor type.

   What if I’ve already received some of the services offered?

Sway Mastermind is an incredible complement to work we've already done for you, especially if we've done your website at some point. You’ll get an even deeper dive into your ideal client, what triggers them, and how to book them with advanced sales techniques not taught anywhere else.

   How will we meet as a group?

Zoom. And we have a private online community for questions and peer-to-peer connections between group sessions.

   How much 1:1 attention will I receive?

Each person gets one 60-minute 1:1 with Sam. You’ll also go through a brand excavation with a strategist from Sam’s team. And each audit and review you receive will be directed specifically to your business with personalized recommendations. No other mastermind or group program in the wedding industry gives you as much individual attention as Sway Mastermind.

REGISTER NOW

Ready to do this?

  • One year of 2x/mo group sessions
  • Lifetime access to masterclasses
  • Focus on luxury marketing & sales 
  • Live deep-dive Q&As 
  • Monthly co-working sessions
  • 60-minute 1:1 with Sam



$12,000 value



$5,500 value



$2,200 value




TRAINING


JOIN WAITLIST
  • Brand voice and personality
  • Referral strategy and networking
  • Website add-on page templates
  • Gifting guides
  • Inquiry & email templates
  • Discovery call questions
  • Competitive advantage formulas
  • Image selection guide
  • Buyer type cheat sheet
  • Revenue & budget template
  • Grooming & attire guidelines
  • Communication etiquette

TEMPLATES, GUIDES
& TUTORIALS



  • Ideal client avatar with psychographics
  • Buyer type report with recs
  • Marketing message strategy
  • Image selection recommendations
  • Website & portfolio reviews
  • Inquiry, pricing & package audits
  • Custom proposal template with copy


DONE-FOR-YOU
SERVICES


FOR ONLY 595/month 

($19,700 Total Value)




Let’s talk it out

STILL ON THE FENCE?

Schedule a quick
15-minute call with Sam