If the number one job for your website is to generate inquiries, what’s the second most important thing it does for your business?
Here are some contenders:
1.
Not sure how to set your prices? Or maybe you’re too cheap to refer? Or what about that event you need to book, but it’s lower than what you know you need to charge?
What does it mean to “qualify” a client?
Most people focus on the budget. And, yes, that’s certainly a criterion to include when qualifying a potential client.
I decided I wanted to put my research focus on pricing psychology in December 2016.
I already knew quite a bit about the topic at the time.
The number one question I get asked by wedding pros is, “How much should I charge for my services.”
First of all, I don’t know. And neither does anyone else in the wedding industry.…
It’s estimated 80% of visitors will skim your website. For wedding photographers – who focus on showcasing their visual products to would-be clients – the percentage may be even higher.…
Everyone wants to know how to charge more for their services. I mean EVERYone. Well, I don’t know anyone who wants to charge less.
Fall is one of the busiest booking seasons in the wedding industry. If your inquiries aren’t where you want them, it may be because you’re missing the mark on your website.
It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.
