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Ep34: Pricing Psychology: How Many Options Works Best?

 

What’s the best way to present your pricing and packages to potential clients? I see a range of approaches in the wedding industry, from one option to a la carte, and the most popular: base-plus-a-la-carte. But research shows these ways can create push-back and analysis paralysis, among other issues. Tune in this week to learn:

·      How many options for your couples is ideal?

·      Why “framing” works?

·      How to make expensive options look more affordable?

·      When to split up the sale – and how to do it?

 

140: Pricing and Business Cycles

097: Break into the Luxury Market

151: Website Design for Buyer Types

139: Build a High-Converting Website

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