Ideaction Blog

3-minute ideas on sales, websites, pricing and business strategy

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Did you ever watch the Discovery channel show, “Myth Busters”? It was one of my favorites, because you got the real scoop on things you’ve heard a lot and thought were true. …

Sam Jacobson Ideaction Consulting

How are you feeling right now about your 2023 calendar? Or 2024?

Many (most?) wedding pros I talk to feel a bit worried about what’s on the books. …

Expert Coach and Copywriter for Wedding Pros

Pssst. Lean in. I wanna tell you a little secret and it works better if you’re closer to the screen. Go ahead. I’ll wait….

Okay, you ready?

Last week I shared two things that probably surprised you:

  1. Stop wasting so much time trying to get leads from IG

  2. Leave planners alone and seek referrals elsewhere

I want to be clear.

Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.

But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.

We all know testimonials are super important to potential clients. Why? Risk is a huge factor at the end of the decision-making process, and knowing others loved your services makes new buyers feel more confident you’ll do the same for them.

Let’s be honest. Your potential clients aren’t ghosting you. You’re scaring them away. Stop making it about them when it’s really about you.

The buyer’s journey won’t be completed in a few steps. Wedding couples will make several micro-commitments before they say yes to your services.

Most event pros conduct awful first meetings with prospective clients. Sorry, but it’s true. Many even skip over the meeting altogether, which is the worst thing you can do to mess up the sales process.

The best wedding pros make time in the sales process to discover the needs of prospective clients. It’s too important to skip over.

It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.

Let’s talk it out

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