ideas for sales, websites, pricing & overall business strategy
If money grew on trees, you’d have the best of the best do everything for you. But money doesn’t grow on trees or fall from the sky, and extra zeros don’t show up on your bank account statements.…
To rebrand, or not to rebrand. That is the question on the minds of many right now.
What exactly does it mean to rebrand, though? Is it just a new logo?…
There’s this terrible myth out there that SEO doesn’t matter as much as it did, say, 5-10 years ago. Or even last year.
The SEO-is-irrelevant idea is especially widespread in the luxury space – which is a crying shame for all those wedding pros who’ve put ALL your eggs into the referral basket.…
People buy from people, not businesses. Especially in the wedding industry where couples can work closely together with vendors for over a year.…
I remember my first day on the job working in a restaurant in 1994 at the age of 16. I’d eaten at them while growing up, but I’d never known how it all went together behind the scenes, behind the swing door going into the kitchen – and I was transfixed when that first day in the back-of-house watching it all go down. …
Want to know why you’re not attracting the right kinds of couples to your inbox?
First place to look is your website. But don’t look at it like a filter, or a screen.…
Most wedding pros aren’t getting enough inquiries to feed their businesses – and the website is often the reason why. …
Last year I attended the Spark Conference in Arizona. It’s an event hosted by Showit, primarily for designers who use their platform to create sites for clients in creative and coaching fields.
One of my favorite episode types is the myth-buster. We take commonly held ideas and perspectives, and then take a wrecking ball to them so you get a different outlook and new insights you can use.
When was the last time you Googled your business?
What did you see?
Did you like it?
I love this exercise, because it puts ourselves in the eyes of our buyers.
I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. It was amazingly simple to follow and extremely inspiring.
HEIDJBD17
robin jolin
In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!
I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!
Sam's content is informative and actionable.
A must listen!
Everything I've been looking for!
Dean Doodles
I've been listening to the podcast daily ever since I found it a few weeks ago. I'm about to binge more on my long drive to a wedding this weekend. I can already picture myself saying, "Hey Siri, create anew note..."
ADGENOEL
kelvin lozano
This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it's a master class in a free podcast, and to pass it by is a mistake.
Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.
Golden nuggets and actionable steps
Gold mine for wedding pros
Relatable and pragmatic
mea!
Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years, I still learn, grown and test new practices. This podcast has been an enjoyable resource for doing just that.
kellyprizel
abby mitchell kc
I normally listen to podcasts at 1.5 speed, but everything in this podcast is such gold that I take the time to listen to it. Each episode is very specific and has practical tips you can actually use in your business.
It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner!
So many good nuggets of information
Deep dive with real help and no fluff
Wedding Industry MUST LISTEN
jaynyc104
