ideas for sales, websites, pricing & overall business strategy
There’s this terrible myth out there that SEO doesn’t matter as much as it did, say, 5-10 years ago. Or even last year.
The SEO-is-irrelevant idea is especially widespread in the luxury space – which is a crying shame for all those wedding pros who’ve put ALL your eggs into the referral basket.…
Are you getting enough inquiries? I don’t know. But I do have a formula for figuring it out – and I’m going to share it with you on today’s episode. …
Are you pitching your packages and pricing on discovery calls?
If so, listen up.
You might be booking couples with your current approach.…
The single biggest reason wedding pros struggle to convert couples at higher prices is because you’re not justifying the extra expense compared to someone who’s cheaper.…
Did you ever watch the Discovery channel show, “Myth Busters”? It was one of my favorites, because you got the real scoop on things you’ve heard a lot and thought were true. …
If you’ve heard me talk about the four main buyer types, you know how important it is to shift your communication style to meet others where they’re at.
Have you heard all the buzz about Ideal Client Avatars lately? Yeah, so have we! Which is why we thought it would be a good idea to share more insights into:
– What makes an ideal client anyway
– The top component to a solid ICA that most people miss
– How to create your own
– What to do with the information in your marketing and sales process
I’m joined today by my wife and our head copywriter, Katy Taylor Jacobson, and we share a bunch of actionable ideas you can put to use today.
One of the biggest mistakes I see on websites is putting up an entire page about your pricing. Why focus the conversation on the scariest thing you do for your clients (that is, take money from them)?!!
I’ve read hundreds of books about business, marketing and selling over the past 20 years. In this episode, I share my top 10 to grow your business.
You’ve heard me say it before, but I’ll say it again:
Great salespeople are not born. They’re made.
Sales is a skill you learn, just like everything else you do in your business.
I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. It was amazingly simple to follow and extremely inspiring.
HEIDJBD17
robin jolin
In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!
I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!
Sam's content is informative and actionable.
A must listen!
Everything I've been looking for!
Dean Doodles
I've been listening to the podcast daily ever since I found it a few weeks ago. I'm about to binge more on my long drive to a wedding this weekend. I can already picture myself saying, "Hey Siri, create anew note..."
ADGENOEL
kelvin lozano
This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it's a master class in a free podcast, and to pass it by is a mistake.
Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.
Golden nuggets and actionable steps
Gold mine for wedding pros
Relatable and pragmatic
mea!
Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years, I still learn, grown and test new practices. This podcast has been an enjoyable resource for doing just that.
kellyprizel
abby mitchell kc
I normally listen to podcasts at 1.5 speed, but everything in this podcast is such gold that I take the time to listen to it. Each episode is very specific and has practical tips you can actually use in your business.
It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner!
So many good nuggets of information
Deep dive with real help and no fluff
Wedding Industry MUST LISTEN
jaynyc104
