ideas for sales, websites, pricing & overall business strategy
Putting pricing on your website is a double-edged proposition for wedding pros. How do you get couples the information they need without scaring them away?
The fastest way to make more profit is to raise your rates. It’s also the number one way to get more of your time back. But if you increase too quickly, and you might get ghosted.
Stop reading if you’re 100% confident asking potential clients how much they want to spend on your services.
And I’m not talking about “asking” through a field on your contact form.
If the number one job for your website is to generate inquiries, what’s the second most important thing it does for your business?
Here are some contenders:
1.
Not sure how to set your prices? Or maybe you’re too cheap to refer? Or what about that event you need to book, but it’s lower than what you know you need to charge?
What does it mean to “qualify” a client?
Most people focus on the budget. And, yes, that’s certainly a criterion to include when qualifying a potential client.
I decided I wanted to put my research focus on pricing psychology in December 2016.
I already knew quite a bit about the topic at the time.
The number one question I get asked by wedding pros is, “How much should I charge for my services.”
First of all, I don’t know. And neither does anyone else in the wedding industry.…
It’s estimated 80% of visitors will skim your website. For wedding photographers – who focus on showcasing their visual products to would-be clients – the percentage may be even higher.…
Everyone wants to know how to charge more for their services. I mean EVERYone. Well, I don’t know anyone who wants to charge less.
I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. It was amazingly simple to follow and extremely inspiring.
HEIDJBD17
robin jolin
In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!
I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!
Sam's content is informative and actionable.
A must listen!
Everything I've been looking for!
Dean Doodles
I've been listening to the podcast daily ever since I found it a few weeks ago. I'm about to binge more on my long drive to a wedding this weekend. I can already picture myself saying, "Hey Siri, create anew note..."
ADGENOEL
kelvin lozano
This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it's a master class in a free podcast, and to pass it by is a mistake.
Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.
Golden nuggets and actionable steps
Gold mine for wedding pros
Relatable and pragmatic
mea!
Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years, I still learn, grown and test new practices. This podcast has been an enjoyable resource for doing just that.
kellyprizel
abby mitchell kc
I normally listen to podcasts at 1.5 speed, but everything in this podcast is such gold that I take the time to listen to it. Each episode is very specific and has practical tips you can actually use in your business.
It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner!
So many good nuggets of information
Deep dive with real help and no fluff
Wedding Industry MUST LISTEN
jaynyc104
