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ideas for sales, websites, pricing & overall business strategy

The Ideaction Blog

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For those who don’t know, I write a newsletter for nearly 6,000 subscribers every week. I’ve done it for nearly 6 years now, and it’s filled with great advice like you get on the podcast. …

Anyone else feel like it’s a little “weird” in the wedding industry right now? Actually, it’s probably been about a year since it started, but we’re just now starting to talk about it openly.…

Hi, I’m Sam, and I’m a perfectionist.


I used to think I wasn’t a perfectionist. After all, I tend not to focus on the details, and I often leave projects undone, let alone done perfectly.…

Have you ever shown up at a party feeling like you missed the dress code cue on the invitation? It’s awful. You stand around talking to people, but the only thing on your mind is how uncomfortable you feel about the way you look.…

CRMs are a big part of any successful business. They help organize information, get contracts signed, collect payments, build a database of potential referrers, and streamline workflows.…

My brother owns a talent company in Los Angeles, and I once asked him what he did for his clients. He thought for a while, then said, “I manage their expectations.” …

I tend to focus on practical advice about strategies and tactics on this podcast. Sales. Pricing. Copywriting. Website design.…

Is it just me, or does the 2024 booking season feel a little different than other years? 

I’ve been in this industry for 17 years now.…

Last week, I shared insights on why couples aren’t booking vendors at higher price points. It’s largely due to an imbalanced value proposition.…

We all want to be successful. What does success look like for you? Is it lots of money? Recognition for your peers or industry experts?

I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. It was amazingly simple to follow and extremely inspiring. 

HEIDJBD17

robin jolin

In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!

I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!

Sam's content is informative and actionable.

A must listen!

Everything I've been looking for!

Dean Doodles

I've been listening to the podcast daily ever since I found it a few weeks ago. I'm about to binge more on my long drive to a wedding this weekend. I can already picture myself saying, "Hey Siri, create anew note..." 

ADGENOEL

kelvin lozano

This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it's a master class in a free podcast, and to pass it by is a mistake.

Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.

Golden nuggets and actionable steps

Gold mine for wedding pros

Relatable and pragmatic

mea!

Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years, I still learn, grown and test new practices. This podcast has been an enjoyable resource for doing just that.

kellyprizel

abby mitchell kc

I normally listen to podcasts at 1.5 speed, but everything in this podcast is such gold that I take the time to listen to it. Each episode is very specific and has practical tips you can actually use in your business.

It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner!

So many good nuggets of information

Deep dive with real help and no fluff

Wedding Industry MUST LISTEN

jaynyc104

Five-Star Reviews