Everyone wants to know how to charge more for their services. I mean EVERYone. Well, I don’t know anyone who wants to charge less.
Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.
But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.