Sales

Everyone wants to know how to charge more for their services. I mean EVERYone. Well, I don’t know anyone who wants to charge less. 

Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.

But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.

Let’s be honest. Your potential clients aren’t ghosting you. You’re scaring them away. Stop making it about them when it’s really about you.

The buyer’s journey won’t be completed in a few steps. Wedding couples will make several micro-commitments before they say yes to your services.

Most event pros conduct awful first meetings with prospective clients. Sorry, but it’s true. Many even skip over the meeting altogether, which is the worst thing you can do to mess up the sales process.

The best wedding pros make time in the sales process to discover the needs of prospective clients. It’s too important to skip over.

The quickest way to lose a sale is to get started in the wrong direction. Most wedding pros I talk with struggle with how to respond to the initial inquiry.