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Sales

ideas for sales, websites, pricing & overall business strategy

The Ideaction Blog

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Everyone wants to know how to charge more for their services. I mean EVERYone. Well, I don’t know anyone who wants to charge less. 

Unique selling position. Unique sales proposition. To-may-to, to-mah-to. Po-tay-to, po-tah-to.

But instead of calling the whole thing off I’m going to call you out, because it’s too important NOT to know what this is and how to make one.

Let’s be honest. Your potential clients aren’t ghosting you. You’re scaring them away. Stop making it about them when it’s really about you.

The buyer’s journey won’t be completed in a few steps. Wedding couples will make several micro-commitments before they say yes to your services.

Most event pros conduct awful first meetings with prospective clients. Sorry, but it’s true. Many even skip over the meeting altogether, which is the worst thing you can do to mess up the sales process.

The best wedding pros make time in the sales process to discover the needs of prospective clients. It’s too important to skip over.

The quickest way to lose a sale is to get started in the wrong direction. Most wedding pros I talk with struggle with how to respond to the initial inquiry.

Sam Jacobson Ideaction Consulting

I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. It was amazingly simple to follow and extremely inspiring. 

HEIDJBD17

robin jolin

In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!

I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!

Sam's content is informative and actionable.

A must listen!

Everything I've been looking for!

Dean Doodles

I've been listening to the podcast daily ever since I found it a few weeks ago. I'm about to binge more on my long drive to a wedding this weekend. I can already picture myself saying, "Hey Siri, create anew note..." 

ADGENOEL

kelvin lozano

This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it's a master class in a free podcast, and to pass it by is a mistake.

Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.

Golden nuggets and actionable steps

Gold mine for wedding pros

Relatable and pragmatic

mea!

Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years, I still learn, grown and test new practices. This podcast has been an enjoyable resource for doing just that.

kellyprizel

abby mitchell kc

I normally listen to podcasts at 1.5 speed, but everything in this podcast is such gold that I take the time to listen to it. Each episode is very specific and has practical tips you can actually use in your business.

It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner!

So many good nuggets of information

Deep dive with real help and no fluff

Wedding Industry MUST LISTEN

jaynyc104

Five-Star Reviews