Sales

Every wedding pro knows what it’s like to get ghosted by a couple who inquires. 

You see their email in your inbox. You respond super-fast with a personal email and beautiful pricing guide filled with gorgeous images, all the information they requested, and a well-written blurb about you and your experience.

Stop reading if you’re 100% confident asking potential clients how much they want to spend on your services.

And I’m not talking about “asking” through a field on your contact form.

If the number one job for your website is to generate inquiries, what’s the second most important thing it does for your business?

Here are some contenders:

1.

Last week I put out a poll on IG Stories – and the results surprised me.

I asked the audience how you felt about 2022 bookings. Are you in good shape?

We all know video is THE way to capture your clients’ attention. But it’s not always easy to create – or know where to use it.

Wedding pros are too busy to waste time with price shoppers. You know the ones who inquire, get pricing, and then ghost you?

What does it mean to “qualify” a client? 

Most people focus on the budget. And, yes, that’s certainly a criterion to include when qualifying a potential client. 

I spent much of last week prepping the live workshop for wedding planners I’m doing tomorrow (Wednesday, Oct. 14). Over 170 information-filled slides about discovering couples’ real needs with the right questions, tailoring services around those needs, and designing bundles with pricing to nudge their choices in your direction.