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Ep64: selling to relator buyer types

 

You’ve heard me talk about four different types of buyers for your services. 

(If not, go listen to episodes 4, 32 and 54 after this one.)

Selling to different kinds of buyers takes skill.

But also takes knowledge to get started and practice to get good.

Over the next couple months I’m going to do a deep dive on each buyer type:

Relaters

Analyzers

Bosses 

Dreamers

I’ll share a few insights on

  • How do you identify them from other buyer types?

  • What do they want most from you?

  • How can you tweak the buyer’s journey to make it easier for them to book your services – no matter what services you offer?

Today, we start with Relaters.

These buyers filter the world through their relationships with others. In this episode I’ll show you how to help Relaters buy you, not your product or service.

 

140: Pricing and Business Cycles

097: Break into the Luxury Market

151: Website Design for Buyer Types

139: Build a High-Converting Website

check out all episodes

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It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.

Let's come up with a personalized plan.

Heard enough? Ready to put your ideas into action?