Ep34: Pricing Psychology: How Many Options Works Best?

 

What’s the best way to present your pricing and packages to potential clients? I see a range of approaches in the wedding industry, from one option to a la carte, and the most popular: base-plus-a-la-carte. But research shows these ways can create push-back and analysis paralysis, among other issues. Tune in this week to learn:

·      How many options for your couples is ideal?

·      Why “framing” works?

·      How to make expensive options look more affordable?

·      When to split up the sale – and how to do it?

 

Reply...

Comments Off on Ep34: Pricing Psychology: How Many Options Works Best?

It’s always easier - and more successful - when you have an expert guiding the way. Reach out to schedule a 1:1 session with sales, copywriting and business strategy expert, Sam Jacobson. You’ll leave the conversation feeling confident about your next big move.

Let's come up with a personalized plan.

Heard enough? Ready to put your ideas into action?