Today you’re going to get a first – and a second.
What do I mean by that?
In the past 3 years we’ve run a new episode each and every week. We’ve done a few different kinds of podcast approaches:
- Solo episode
- Guest expert on a particular topic
- Katy talking about websites and copywriting with me
- Celebrity guest talking about their career trajectory
- Client case studies to dive deep into how pros make improvements
- Panels to discuss a topic from a variety of perspectives
Today, I’m going to introduce a new episode genre: Oldie but goodie.
I’m going to bring back episodes from the early days that I feel are super important but are buried under 100+ newer episodes.
Here’s why I’m doing it: Some of the best content we have to share was done when we didn’t have much of an audience.
But when I look back on what’s most useful for you, dear listener, to improve your business today, these older episodes are just as relevant!
In fact, I regularly send links to many podcasts from 2021 to my current 1:1 clients to review after we touch on a topic in our session.
One of those is pricing presentation. How do you share your pricing in a way that increases the likelihood of someone buying your product or service?
I did two sales process audits this week and found the same mistake with both clients. They used a “base plus a la carte” approach on their proposal, which is very popular – but ultimately not as effective as my recommendation.
And what is that? You’ll have to listen in to learn, and to understand why menus and single options are not the most effective way to engineer your packages and pricing.
