Ep. 08: the power of social proof

It’s scary for couples to make the decision to work with you. Or anyone on their wedding. In fact, it’s a little terrifying to even get married! One of the best ways you can offer reassurance and reduce the risk in choosing your brand over others is to pull on the persuasive power of the “herd effect.” Listeners will take away:

• What it is and how it works

• Different kinds of social proof

• Where most wedding pros mess up testimonials

• Most compelling ways to use social proof on your website