Ep79: how not to close deals

If you’re like most wedding pros I know, your inbox isn’t flooded with inquiries right now. And if you’re getting at least a trickle, you know how important it is to make the most of the few that are flowing through.

That’s why it’s crucial to get the kinks out of your sales process – and a great place to start is when and how you’re trying to close the deal.

In this episode of Own Your Business, I talk about:

Three big reasons why you’re getting ghosted or getting nos

5 popular approaches to closing that actually backfire more than they work

Simple ways to tweak the process – not overhaul it – to convert more inquiries at higher prices

Oh, really quick, before we begin the program in 15 seconds: If you’re a wedding planner and it’s Monday or Tuesday BEFORE March 8, 2023, check out breakthroughweddingplanning.com for information on the new training program I’ve partnered on with Megan Gillikin from The Planner’s Vault. We’re showing event managers how to sell and service full-planning clients so you can make more with every date on the calendar and get more of your weekends back!