Ep77: design services your clients love

If you want to get to the top of your market or field, you have to be the best. Not in just one area, but several. Sometimes you’re naturally good, or you get lucky and knock it out of the park on the first try. But most of the time you’ve got to refine your approaches with little tweaks here and there.

In this week’s episode of Own Your Business, I sit down with Alex le Roux, the founder and CEO of ALR Music, Europe’s biggest event entertainment company that’s quickly expanding to the Middle East and United States.

We chat about

– How his entrepreneurial upbringing impacts his current success

– Ways to scale the business without doing it all yourself

– How to pick the right people for your team

– And where he gets inspiration to keep coming up with new ideas 10+ years in

I think Alex is one of the smartest, savviest business owners in the events industry, and after this interview I think you’ll see why.

Enjoy the conversation!

Oh, a quick note. If you’re a wedding planner who’s stuck booking month-of clients, but want to fill your calendar with more full-service clients, check out the new three-month training program I’m doing with Megan Gillikin of The Planner’s Vault.

Visit the link in show notes to get early-bird VIP access starting Monday, February 27.

Alex’s Bio:

Alex Le Roux graduated from Paul’s McCartney’s School of Performing Arts, LIPA, with a First Class Degree in Music. His dynamic and passionate approach to live music, as well as connections to Europe’s best young musicians, led him to found ALR Music in 2011.

Alex has created and continues to lead the market for exclusive artists for exceptional events. Alex and his team of music and wedding specialists provide the entertainment for over 550 luxury events around the world each year. Whilst the head office is based in Soho, London, ALR Music operates on an international scale, running events at the top destination weddings in Ibiza, South of France, Tuscany, Marrakech and Thailand.

Following the huge success of the Beckham/Peltz wedding, ALR Music have recently opened in America and continue to expand their presence in this market.

Where ALR differentiates itself is through an ability to uniquely create, develop and manage their acts in-house, with musicians drawn from specialist backgrounds including West End performers, elite session musicians (for artists such as Adele, Paul McCartney & Kylie Minogue) and award-winning DJs. Working with the best talent in the industry, their bands have performed original sets alongside the likes of Robbie Williams, Jess Glynne and Nicole Scherzinger.

ALR Music is Europe’s leading luxury music specialist and acts as a music consultant for an illustrious client list including the British Royal Family, The United States Ambassador to the UK, Cartier, Idris Elba, Simon Cowell, Google, Chanel, Jo Malone and, most recently, the Beckham/Peltz wedding.

In addition to this, ALR Music is also the powerhouse behind the music programming of top iconic London venues including Annabel’s, The Arts Club, Maison Estelle, Koko & The Twenty Two and is a listed supplier for the Historic Royal Palaces and the new CO2 neutral event venue on the Thames, ‘Oceandiva London’.

Since founding the company, Alex has maintained his original vision of providing both an unrivalled level of service and expertise to his clients and growing an unparalleled roster of musicians who are elegant, energetic, effortlessly cool and incredibly talented.

Social Media: @arlmusic

Website: ALR Music