Let me tell you what I’ve learned after talking to hundreds of wedding pros who aren’t getting enough bookings or the right kinds of bookings.
Most of the challenges you’re running into are self-created. You’re doing it to yourself.
In the wedding industry, we tend to blame outside forces acting upon our business for the reasons why we’re not doing well, or not reaching our full potential.
The economy. The election cycle. Declining engagement rates. Wars overseas. Yes, these impact the macro conditions we all work in.
But how do you explain some people having banner years while others are struggling? Yesterday I had a call with a long-term coaching and copywriting client who’s fully booked for 2024 at her highest rates yet as a full-service planner, and then I opened my inbox to find an inquiry from a photographer who’s not booked anything in six months?
The economy, election cycle, engagement rates, and wars affect both of them equally.
Both were getting enough inquiries, but only one was converting them. Why is one thriving with a full calendar and the other is trying to figure out how to get the next booking?
Much of it has to do with two things:
How the sales process is designed
Your sales skills
Here’s the good news: If you’re running into issues with a poorly designed sales process, we can fix some of it in this episode, because the first big issue to fix is the inquiry response.
You’re going to discover four big no-nos, why they’re wreaking havoc on your conversion rates, and what to do about it instead.
