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Ep66: sell luxury anywhere

 

Who says you can’t do luxury outside big markets like New York City, Los Angeles, and DC? 

Well, this week’s podcast guests prove you can. You might not find as many weddings with massive budgets, but luxury pros can create a successful business in mid-sized cities and even destination markets.

Jennifer Thye and Sarrah Gaboury, owners of Imoni Events in Phoenix, Arizona, join me on today’s episode of Own Your Business

They’ve carved out a very successful business over the past decade for themselves – and more importantly, elevated the level of luxury throughout the city in the process.

Tune in to learn how you, too, can:

  • Attract the right clients and avoid those who aren’t a good fit

  • Find vendors locally and nationally to collaborate on the event

  • Put yourself in a position to make the leap from premium to luxury

Imoni Bio:

Imoni Events is known for planning intimate affairs, for destination clientele with classic taste and charm. With an eye for sophisticated design and an inherent love for organizing logistics, Imoni Events has been honored with awards from many online and print publications, but their favorite accolade is getting that grateful hug from their clients at the end of their event. Clients have always been the motivation for Imoni Events’ existence and by 2005 the company had made its mark on the wedding industry in Arizona. Imoni’s mission is to provide a high-touch customer experience while also providing exceptional design aesthetics. This vision, paired with a passion for carefully crafted event design aesthetics, have earned the Imoni ladies’ national recognition as one of the best event planning companies in the United States.

Social Media: @imoni_events

Website: Imoni Events

 

140: Pricing and Business Cycles

097: Break into the Luxury Market

151: Website Design for Buyer Types

139: Build a High-Converting Website

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