Ready to level up your wedding business?

We help wedding professionals attract better clients, raise prices and sell with more confidence.

SALES & MARKETING FOR WEDDING PROS

You’re not stuck. You just need the right direction.

When your message isn’t clear, your marketing won’t click. When your website doesn’t convert, everything feels harder than it should. And when you don’t have a plan, growth stalls.

That’s where we come in.

TRUSTED BY:

thought leaders

branding & design experts

website copywriters

BUSINESS COACHes

We bring 45+ collective years in wedding sales and marketing to help businesses grow with smarter strategy, stronger messaging, and clearer communication.

In 2016, we built Ideaction to give wedding professionals both the strategy and the creative they need to attract and book better couples.

We combine brand strategy, high-converting copy, and personality-driven design so you can attract better clients, raise your rates, and feel confident you’re doing things the right way.

Hi! We're Sam & Katy

Sales & Marketing Experts

MEET OUR TEAM
EXPLORE COPYWRITING

Your site is your store. But your words do the selling.

We write website copy that sounds like you, speaks to your ideal couples, and converts more of the right inquiries.

You get strategic messaging shaped by real-world sales experience, buyer psychology, and decades of industry insight. 

Attract and book better clients

Website Copywriting

COPYWRITING

Brand messaging that clarifies who you are and what you offer

Full website copy written to convert your ideal buyers

Story-driven language that elevates your brand and sets you apart

EXPLORE DESIGN

Your website should look good, feel like you, and guide couples toward the next step. We design sites that blend strategy, story, and style so your brand feels elevated and your message lands.

You get intentional layouts, visual direction that supports your brand, and a conversion-focused approach shaped by real buyer behavior.

ELEVATE YOUR BRAND

Branding & website Design

Website Design

Design that reflects your brand and attracts the right couples

Page layouts built around your messaging and your buyer types

A user experience that makes it easy to inquire

EXPLORE COACHING

You don’t have to grow your business alone. Coaching gives you clarity, direction, and a plan you can trust. We help you make smarter decisions, strengthen your marketing, and sell with more confidence.

You get tailored guidance shaped by years of sales training, thousands of conversations with wedding pros, and a deep understanding of how creative businesses grow. It’s practical, direct, and designed to move your business forward.

REACH YOUR FULL business POTENTIAL

Coaching

One-on-one coaching sessions tailored to your goals

Clear action steps that help you market and sell more effectively

Support that keeps you accountable and on track

Coaching

what we offer

James x Schulze

James & Otto

Party Slate

Julie Novack

Shannon Leahy Events

Shannon Leahy

James & Schulze

James & Otto

James x Schulze
Brides Magazine
Best Photographers in the World

"Sam’s incredible insights and very practical knowledge has been invaluable. He has helped us shape a sales process that has been extremely successful in the luxury market."

julie roth novack
founder & ceo, party slate

"Sam uses his real world experience to help leading event professionals across the country optimize their pricing strategy, increase sales and create scalable processes."

Party Slate

Julie Novack

shannon leahy
top wedding planner & designer
Harper's bazaar, brides & martha stewart

“Sam always offers a fresh perspective on the wedding industry with actionable strategies and practices that you can implement immediately.” 


Shannon Leahy Events

Shannon Leahy

What they're saying

INQUIRE NOW

You don’t have to figure it out alone. We help wedding professionals strengthen their message, improve their marketing, and book better work with confidence.

Ready to grow your business with expert support?

The next step is simple.