Ready to grow your business?
SALES & MARKETING FOR WEDDING PROS
The question is:
How do you get going in the right direction?
We all get stuck at some point
With Ideaction, you'll get practical advice and done-for-you services to lift your business to the next level
thought leaders
branding & design experts
website copywriters
BUSINESS COACHes
We've led companies and sales teams in the event industry for 25+ years, using the science of sales and marketing.
In 2016, we started Ideaction to provide shortcuts for wedding professionals who want better clients with bigger budgets - and for those who want to know they're doing things right at every step along the way.
Hi! We're Sam & Katy
Sales & Marketing Experts
Your site is your store. But who’s your sales person? That’s right: Your copy.
So, it’s a good thing that our team has a collective 95+ years and $30,000,000+ in sales in the wedding industry. And that we've written for over 350+ wedding pros.
In short, you're in more than capable hands.
Attract and book better clients
website copywriting
COPYWRITING
Messaging that triggers ideal clients to take action
Conversion copy that sounds like you - only better
Search-engine-optimized (SEO) copy to make it easier for couples to find you
We create websites that convert browsers into buyers by marrying together all of the important elements.
After we create a solid brand communication strategy and high-converting copywriting, we'll collaborate with you on branding and a customized website design to really showcase your one-of-a-kind brand identity.
ELEVATE YOUR BRAND
website Design
Website Design
Personalized style guides to level-up your visual brand
Custom graphics to help you stand out from the rest
Highly-customizable Showit templates with built-in best practices to help you convert
Success comes slowly to those who have to learn from their own mistakes. Not only is it faster, but it’s also easier when an expert shows you the way. Stop DIYing your business. It’s too important.
We offer several options for coaching, and they all have one thing in common. They’re designed around you. Your needs. Your buyers. Your market. Your business goals. See which coaching program is best for you.
REACH YOUR FULL business POTENTIAL
Coaching
1:1 Sessions customized to you and your business
Year-long mastermind to become your own sales expert
SHIFT business retreat to map out your future success
Masterclass video series to fine-tune individual skills
Coaching
James x Schulze
James & Otto
Party Slate
Julie Novack
Shannon Leahy Events
Shannon Leahy
What they're saying
WEBSITE DESIGN FOR BUYER TYPES
PRICING AND BUSINESS CYCLES
BREAK INTO THE LUXURY MARKET
Owning your business isn't easy - especially when you're a business of one.
Tune in to Own Your Business for practical advice and tactical tips for event industry professionals on all things sales and marketing.
A podcast for wedding & event professionals
OWN YOUR BUSINESS PODCAST WITH SAM JACOBSON
own your business
I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. It was amazingly simple to follow and extremely inspiring.
HEIDJBD17
robin jolin
In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!
I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!
Sam's content is informative and actionable.
A must listen!
Everything I've been looking for!
Dean Doodles
I've been listening to the podcast daily ever since I found it a few weeks ago. I'm about to binge more on my long drive to a wedding this weekend. I can already picture myself saying, "Hey Siri, create anew note..."
ADGENOEL
kelvin lozano
This podcast has a gold mine of information for wedding pros looking to uplevel, target their ideal buyer, and define their messaging - it's a master class in a free podcast, and to pass it by is a mistake.
Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.
Golden nuggets and actionable steps
Gold mine for wedding pros
Relatable and pragmatic
mea!
Sam is a wealth of experience and information on the marketing side of the events industry. As a wedding planner of 10+ years, I still learn, grown and test new practices. This podcast has been an enjoyable resource for doing just that.
kellyprizel
abby mitchell kc
I normally listen to podcasts at 1.5 speed, but everything in this podcast is such gold that I take the time to listen to it. Each episode is very specific and has practical tips you can actually use in your business.
It has really opened up my mind to different avenues, strategies and possibilities for my business. My only regret is that I did not discover this podcast sooner!
So many good nuggets of information
Deep dive with real help and no fluff
Wedding Industry MUST LISTEN
jaynyc104
Five-Star Reviews
Success is too important to leave to chance. Or guesswork. Let experts show you the way.
We (literally!) guarantee you'll love our services. So reach out. Start the conversation.
Don't waste time DIYing your business
now is the time
Your future self will thank you.
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