a podcast for wedding professionals

Own Your Business

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Stop trying to fake it till you make it. 

Get the practical, actionable insights you need to own your business.

You might get far with natural ability, charisma, connections and even a little luck. But eventually you reach a place where you need help getting from where you are to where you want to go.

And it’s a lot faster (and less risky) if you’re guided by an expert who’s helped thousands of others reach their full potential too.

Every business owner gets stuck at some point. It’s not a matter of IF, it’s WHEN.

GET READY TO

turn Your Big Ideas into Action

Because owning your business isn't easy,

Especially when you're a business of one.

Tune in to Own Your Business for practical advice and tactical tips for event industry professionals on all things sales and marketing.  

TRUSTED BY:

Hey hey!

It’s not easy to run a business - especially if it’s a business of one.

Like you, I had experts show me the way when I was ready to level up.

Now I share advice on how to grow a successful company using proven approaches based on behavioral science and honed through 17 years in the events industry. 

Stop trying to “fake it till you make it.”

I'm Sam Jacobson

No one’s born knowing everything.

100,000+

150+

EPISODES full of tactical advice

downloads

75+

5    reviews

140: Pricing and Business Cycles

097: Break into the Luxury Market

151: Website Design for Buyer Types

139: Build a High-Converting Website

check out all episodes

Binge Fan Favorites

Sam's content is informative and actionable.

I have found it extremely helpful in understanding and deciding who my ideal client is and how to set up my processes to best serve them and sell to them. Thanks Sam, I love your content!

DEAN DOODLES

Golden nuggets and actionable steps

Sam is a wealth of knowledge and experience, and he doesn't hold back. His advice is timely - he certainly has a pulse on the industry's pain points.

MEA!

A must listen!

In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals. I truly can't believe it's free!

HeidJbd17

Everything I've been looking for!

I just listened to Sam's newest eposiode with his wife talking about Services pages for wedding professionals. t was amazingly simple to follow and extremely inspiring. 

robin jolin

You want to learn how to make it easier for clients to buy from you with behavioral science.

You want to let your website do the selling with copy and design centered on conversion, not fluff.

You want to present services and prices engineered with “choice architecture.”

You want insights from a bona fide persuasion expert with 20 years of business experience.

You want practical advice on how to create a business strategy that meets your biggest goals. 



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