BUSINESS COACH // SPEAKER // PODCASTER
For the Wedding Industry
IT'S A SKILL THAT'S TAUGHT BY AN EXPERT AND LEARNED OVER TIME.
NOBODY IS A NATURAL-BORN SALESPERSON
KEEP SCROLLING TO Learn why AUDIENCES always walk away with a list of to-dos they’re eager to implement.
Wedding pros are too busy to waste time on fluff. That’s why I talk about what matters most to growing a business.
I share info based on behavioral economics, and honed through 18 years of practical application in the wedding industry. In other words, it works. Not just for me, but for others - like the people in your audience.
HOW TO MAKE MORE MONEY
I TEACH AUDIENCES
ADVANCED SALES TECHNIQUES
SELLING TO DIFFERENT BUYER TYPES
BUYER PSYCHOLOGY
PRICING & PACKAGE DESIGN
WEBISTE & CONVERSION COPYWRITING
SCALING SUCCESSFULLY
WEDDING INDUSTRY THOUGHT LEADER
I'm a business coach to the best in the business.
Event professionals often hire me because my approaches are backed by science and behavioral economics, but they're easy-to-implement without a PhD.
Over the years, I've become known for my no-BS style on the stage, in front of the camera, and on the mic. It’s one of the reasons why I attract big breakout sessions and through-the-roof podcast downloads.
But that’s not what makes me smile at the end of a presentation. What does? The confidence and competence the audience feels after I'm done sharing ideas.
ABOUT SAM
- LINDSAY P. SIMS
TOP WEDDING PLANNER BY VOGUE,
MARTHA STEWART & SOUTHERN LIVING
“Sam received rave reviews and enthusiastic feedback after his presentation.
His work on pricing struck a chord with all of our members and was relevant to a wide variety of business owners and event professionals.”
ONE
It’s easy to attract an inbox full of ideal clients if you know their biggest desires and concerns.
TOP TAKEAWAYS
-Top 4 psychological drivers for couples’ decision-making
-Images to communicate emotional value
-Words and phrases to connect with top needs
Trigger Ideal Clients with Targeted Messaging
TWO
The post-pandemic wedding industry is changing rapidly, and those who adapt are the ones who win more business.
TOP TAKEAWAYS
-Top website mistakes - and what to do about them
-What’s broken in your current sales process - and how to fix it
-Why you’re blending into the crowded marketplace - and how to stand out instead
How to Market & sell well
THREE
Friction slows down progress and makes it hard for buyers to move forward, especially when it’s hidden in the sales process.
TOP TAKEAWAYS
-Where you create friction unintentionally
-Why couples slow down in the sales process
-How you can create a “path of least resistance”
Make it easy to buy: reduce friction
FOUR
It’s easier to attract and book more ideal clients if you know what they want most from your business.
TOP TAKEAWAYS
-How buyer motivations impact marketing and sales
-Four different buyer types in the wedding industry
-Tweaks to make for each buyer type
marketing & selling to different buyers
FIVE
Stop getting ghosted when you share your packages and pricing. Instead, build emotional value to justify higher prices.
TOP TAKEAWAYS
-Why you waste time/energy/money in the wrong areas
-How to use buyer psychology to trigger emotional desires
-What you can do NOW to justify higher prices on your next proposal
Build value to justify high(er) prices
SIGNATURE KEYNOTES
julie roth novack, partyslate
"Sam is one of the best business presenters I have seen in the event industry."
KIND WORDS
Certificate in Applied Behavioral Economics from Texas A&M
Graduated with BA in English and History from University of Puget Sound
CAREER HIGHLIGHTS
Director of Operations for Todd Events
Founder and Head Coach for Ideaction Consulting
Random hospitality jobs, international travel, professional writing, restaurant work
Lodging Director and Event Sales Manager for Roche Harbor Resort
Emily Campbell
founder gobella design & planning President CO WIPA
"Sam presented a comprehensive strategy for how to capture a sale. His presentation flowed easily and provided easy take away points.I highly recommend him to other wedding groups and feel his subject is valuable to anyone in the wedding business."
Becky Levin Navarro
Founder Pearl Events Austin & Woodbine Mansion
Founding President WIPA Austin
"Favorite Speaker of the YEAR! These are some of the words I heard from our WIPA Austin members after hearing Sam speak at the Q2 event. Sam is relatable, interesting, dynamic and memorable. I can't wait to see him again!"
john bunn & nick miller
founders, how to film weddings
"Not only is Sam captivating, he is well prepared and knows what he is talking about! Every time we hear him speak we am inspired to implement something within our businesses."
Personal INSIGHTS
Favorite author is the biographer Walter Isaacson
Most important job is father to two teenagers and husband to his wife and business partner, Katy
Widely traveled in the US and Europe, especially UK, France and Italy
Avid outdoorsman and backpacker
Top vacation is a “walking holiday” in Europe
Corina Beczner, vibrant events
I just love listening to his coaching and my business brain lights up each and every time! Oh, and of course he has the best radio voice in the wedding biz!
"He’s like a walking encyclopedia of sales strategy and the psychology of the buyer"
JOHN BUNN
How to Film Weddings
Podcast, Retreat, & Private Membership
john@howtofilmweddings.com
MEGAN GILLIKIN
Planners Vault
Podcast & Private Membership
megan@theplannersvault.com
JULIE NOVACK
Party Slate
Membership Education
julie@partyslate.com
KATHRYN ARCE
ENGAGE!
Wedding Conference
kathryn@engagingconcepts.com
KT MERRY
The Abundance Plan
Mastermind
kt@ktmerry.com
References
Shannon Leahy - Shannon Leahy Events
"Sam always offers a fresh perspective on the wedding industry with actionable strategies and practices that you can implement immediately."
Tasha Bracken - Bracken Events
"Sam, Katy and their team are miracle workers!. They know the industry and there is no fluff - all valuable information you can use to propel your business."
Erika Aileen
erika aileen photography
"Sam keeps things simple and clear, but incredibly actionable and insightful. I want to consume as much information and analysis from Sam as possible!"
TAMARA GRUNER - PHOTOGRAPHER
"In my 10 years in the wedding industry, I have yet to find a resource as valuable for wedding professionals.
Sam is a joy to work with. His positive energy and attitude leave no space for worries."
Romin Zandi - Zandi Entertainment
"Sam’s approach is nothing I have seen in the industry."
Terra Nickelson - Plan It Terra
"Run don't walk to hire the Ideaction team to help you with your website copy."
JOHN SHAW - JOHN SHAW PHOTOGRAPHY
"Working with Sam was a game changer. He's truly an expert in the wedding industry and someone I fully trust to help me get the results I want."
Alexis Alvarez
" I quickly started implementing all their actionable tips into my sales process and within the year we not only hit six figures for the first time we also landed a double venue partnership. All that to day, I HIGHLY recommend working with Ideaction!"
Clara Hough - House of Hough
"Sam’s personable and honest deamoner makes it easy to take advice and direction from him. His knowledge in sales, team management, operations and business development have changed the way I look at my business."
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